17/09/2026
Everyone has a reason they can go a little further.
Research on goal strivin shows that when the reason behind a goal is deeply personal, we are more likely to persist when things get hard. The why matters. I declined 3 applications this week with people who didn’t know why they wanted to achieve their aim.
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My why is my kids.
I love competing and pushing myself in front of them because I know they are invested in it too.
When I hear them scream “vamos, vamos” from the side, I always find another gear. It doesn’t hurt any less, but…
In that moment, my why is working.
My kids are invested, watching and learning what it looks like to keep going when things get hard.