BTD collective

BTD collective Haus of BTD- Dawn's main business page and where you can get the scoop on what we are up to.

I was chatting over cocktails to my friend (who is also in business) and I explained that over the years there has been ...
20/07/2026

I was chatting over cocktails to my friend (who is also in business) and I explained that over the years there has been a love/ hate relationship with 1:1 work. It is, by far, one of the best ways for me to get eyes on your individual business, life, personality, needs, wants and desires - yes. It is also the space where I can transcend what you believe me to be in a strategist - challenge your ideas of self and identity and truly support you emotionally and in the mental game that is business too - yes.

But for the first few years of 1:1 I found it frustrating. I would pour myself into 60 or 90 minutes each month, sit and build systems in the time away - answer emails and voice notes and support every public post, article and conversation. I would give clear guidelines, to do lists and stepping stones to get the client from where they were to where they desired to be. Both in themselves internally as well as practicalities in the business sense. ...

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A picture speaks a thousand words and video tells a visual story. Unless you have been living under a rock for the last ...
17/07/2026

A picture speaks a thousand words and video tells a visual story. Unless you have been living under a rock for the last 20 years you will know that the visibility metrics of your brand have a direct line to your sales, profit and ultimately income.

Right now in a cost of living crisis, dodgy economy and a world that seems to be getting more and more violently peculiar, many are turning to direct sales skills to keep their businesses afloat.

You are not wrong to do that - frontline first. But the front line is quickly exhaused when you have used those skills on your current leads.

Lead building should be, under ideal conditions, as important as direct selling skills.

In less than ideal circumstances, depending on if you are fighting for your life out there, it is still a close second.

My clients do not sweat visual assets.

High level photography , relatable videography, visibility and lead generation in the bag ready.

They are not posting once per week and going three more without realising they have hidden again.

Their basic level of visibility is once a day across multiple platforms launching, enhancing, reiterating or deepening messages that leads their next clients back down pathways directly to them.

They are filling email lists and emailing regularly.

The questions they are asking themselves are not " What should I post today".

They are asking "Which images suits this message" "Which video creates entertainment as well as reach".

Once you have your identity and messaging piece nailed - and you have the visual assets that align with it - visibility becomes fun - you start seeing opportunities to share images you love, videos that make you giggle. You end up doing this really cringe thing where you are so proud of what you are putting out that you go back and re read it, re watch it and imagine it through others eyes. Your audiences eyes. Your soon to be clients eyes.

Assets that increase your visibility and your brand value are not a cost - they are a solid investment.

DM me now to discuss your visual identity - let's work out your next steps.

10 reasons your identity matters to your business more than you think.1. Your identity determines your decisions.People ...
10/07/2026

10 reasons your identity matters to your business more than you think.

1. Your identity determines your decisions.
People don't consistently act according to their goals; they act according to who they believe they are. If you identify as a visionary CEO, you'll make very different decisions than if you unconsciously identify as someone who's "just trying to make it."

2.Your identity sets your standards.
Mindset influences motivation, but identity shapes standards. Standards determine what you tolerate, what you expect, the quality of clients you accept, and how you allow others to treat you. Entrepreneurs with strong identities naturally raise the bar.

3.Identity creates consistency.
Motivation comes and goes. Identity remains. When you genuinely see yourself as someone who follows through, creates value, and solves problems, showing up becomes part of who you are rather than something you force yourself to do.

4.Your self-image influences your earning potential.
Psychology has repeatedly shown that people often earn, negotiate, and charge in alignment with their perceived value. If you secretly believe you're worth less, you'll unconsciously underprice, overdeliver, or avoid asking for opportunities.

5.Identity shapes resilience during setbacks.
Every entrepreneur experiences rejection, failed launches, and unexpected challenges. Those with a growth identity think, "This happened, but it doesn't define me." Those with a fragile identity often interpret setbacks as proof they aren't capable.

6.You attract opportunities that match the energy you project.
Confidence isn't loud-it's congruent. When your identity is grounded in certainty rather than insecurity, people trust you more readily. Investors, clients, collaborators, and employees are naturally drawn to leaders who know who they are.

14/06/2026

There is a massive difference in understanding the market and being consumed by comparison.

You are not your "competitors" and your "competitors" are not you.

You may have skills in similar areas, you may have offers that look the same on the surface. You may even have a cross over of clients that bounce between you back and forth giving the illusion you have to "compete" and win the work.

The truth is ex*****on and personal flair can never be the same. It is not the art, it is the artist.

Having competiton just means you have a viable product out in the world and that is actually quite comforting.

Don't spend your time looking at everyone else. You have important work to do.

13/06/2026

Our Group shoots whether international in Paris, Ibiza or New York have become extremely popular and we are asked repeatedly to bring more days out, luckily we have one available right now.

The people growing fastest online are not more talented than you , they just invested in more authority and reach than you have.

Your audience decides how credible you are before a single caption, we know that. Visual psychology is fascinating and it's the edge our clients have over others.

We aren't waiting for people on the fence. We are serving those who move, with our content, our visual messaging and our energetic communication (best shown via video)

We have three spots available, they won't stay open long.

📍Paris, France
23rd November 2026
Unlimited photography
Unlimited video b-roll
Unmatched value & deliverables held by an established group shoot international team. In a city we shoot in regularly.
£597 PP - easier on the bank account than individual shoots.
Payment plans available
Intentionally cheap day on the Eurostar for our UK/Europe clients.
Network, explore, enjoy lunch, accurately file it as a business expense and receive more proof of your agency in documented visual assets.

DM me to chat and see if it's right for you ❤️

11/06/2026

I bought into the productivity lie. For years I thought I was a failure for not being able to get up at 5am and do yoga before Matcha before a 7 step fully sponsored skin care routine.

I didn't manage to meditate. I was in a toxic on and off relationship with my journal and it could take 5 - 8 business days for my clean washing to make it into a put away state.

I was exhausted and disconnected and feeling guilty for the three things left on my list at the end of the day - even if 1200 things had been successfully completed.

I am a high performer. I swoop in and get the job done but no matter how much I managed, how successful I was or what I achieved it was never ever enough.

I was listening to the noise and trying to optimise all the things others laid out for me. I was listening to what worked for them rather than figuring out what truly works for me.

But I learned fast when I started being around and working with highly successful people.

Successful in money yes, but also in relationships, in friendships, in family, in down time, within themselves and without compromise.

The women creating extraordinary businesses, movements, and legacies...

-Their houses are a mess sometimes.
- They sleep in past 11 sometimes
- They say no to events unless there is a very real tangible return or they can have a blast by being there.
-They don't like or attempt to socially climb - they don't need you to see them, if you don't naturally see them.
-They invest in time away from the business
-They understand not every day is a profit day
-They are comfortable in their own skin
-They make their own decisions.
-They hire people like me.

They aren't building from productivity.

They're building from energetic congruence.

Their decisions align with their values.
Their business aligns with their identity.
Their goals align with their nervous system's capacity to hold them.

Because success that requires you to abandon yourself isn't success.

It's sophisticated self-betrayal.

09/06/2026

"The whole experience was an absolute no-brainer. A day in Paris, great company, lots of laughs, beautiful locations, and a gallery full of incredible photos I’ll use for months to come - what more could you ask for?”

Our clients love our group content shoots for four very important key reasons.

1. They get to show the world what they are truly made of. Make no mistake, being able to elevate yourself like this takes an understanding of your identity - you have to know who you are and be willing to show up as that person - this does that.

2. They get ridiculous value for money - meaning they can enjoy as many times as they desire but they only have to book once to get the business assets that help them sell later on.

3. They have a good time - the experience itself is totally enjoyable, mixing with other high level business owners also willing to invest over champaign and good food in the heart of the most beautiful romantic city? unparalleled .

4. They know they can trust us. We get the shot, we hold the bags, we dress the scene, we navigate the locations, we take care of places to change, we take care of each individual wants and needs from the day, we direct when you need it, we accommodate when you have your own ideas. We are the best team, not just because of what we produce, but because of who we are.

Your time to step in the spotlight - in the least scary way, join us in Paris.

DM me for more info

08/06/2026

The enticing nature of things online that help you to sell your offers is vast.

So many things are there at your fingertips to help you.

We don't sell our content membership on the basis that it will sell your offers for you whilst you sleep. Because it won't.
What it will do is fill your business asset bank full of quality imagery and video that you can use to raise your visibility, populate your online real estate and enjoy.

You will sell your offers, after that. Your VA's love us, your social media manager has heart eyes for your google drive and your clients are not sat doubting whether you embody who you say you are, or second guessing your ability to support them.

Not comfortable in front of a camera? No worries, our team are there to direct, support and help you to feel at ease - you will be surprised how much fun we have on these shoots.

We do all we can to help you get the best shot at your visual messaging whilst protecting your peace and your profit. We know how daunting it can be and we are here to make a difference.

Our clients never need book another shoot - when they do, it's because they enjoyed it so much they want to experience it again.

Give us 1 year & £399 a month and we will fill your visual marketing bucket with so much quality content you will never have to see us again.

Here for a good time and a ridiculously high return....not a long time!

My face with subtitles but make it make sense when content days are being pushed for under £500.Let's look at the Math.E...
05/06/2026

My face with subtitles but make it make sense when content days are being pushed for under £500.

Let's look at the Math.

Experience & expertise → £500

Planning & strategy → £300

Equipment & software → £500

Travel & logistics → £165

3-hour shoot → £500

Photo editing → £400

Video processing → £200

Total shoot value = £2,565+

Before profit.

Before tax.

Before insurance.

Before team food, drink or refreshments.

Before reinvesting in equipment, software, training and growth.

And that's only the production side.

The tangible return for a proper shoot for the client?

✔ 200+ professional images

✔ 75+ B-roll videos

✔ Website imagery

✔ Social media content

✔ Email marketing assets

✔ Sales page content

✔ Advertising creatives

✔ PR opportunities

✔ Content that can be used for years

Real-world marketing value: £5,000+ when done right.

We charge £399 per month. Thats a saving for our clients of -**£6,069 a year.**

We built our Content Membership to protect our clients' cash flow and show our skills.
Most small businesses don't have £2,500 sitting around for a content day, Let alone for 5 shoots a year!

£399 per month gives you:
• 4 quarterly content shoots
• 1 bonus content shoot
• A growing visual asset library
• Consistent brand visibility
• A year's worth of strategic messaging support

It benefits our clients because the investment is manageable and they only need to make it for 1 year.

It benefits us because our clients stay visible, our work is seen everywhere, and many clients go on to use our other services too.

Everyone wins.

Anyone can buy a DJI Pocket 3, a camera and watch some Youtube tutorials and call themselves a content creator.

But do they actually create strategy, understand branding, know how to position a business or what converts.

We're not the cheapest.

We're not trying to be.

Because cheap content usually becomes expensive content when you have to pay someone else to do it properly later.

Give us 12 months & £399 per month & we'll build you a library of award-winning, professional content that supports your marketing for years.

Buy once, Use for years.

04/06/2026

Our clients are never the ones scrambling at midday for that perfect image or video to post their latest offer out with.

They are the ones with asset banks brimming with high level photography, b-roll , direct to camera and storytelling video for every single occasion.

They are the ones laughing over a cuppa and costume change with our team on content shoot days, of which they only have to take 5 or 6 days (ever) to fill said content bank.

Our client has two problems from working with us

* Spoilt for choice
*Paying for more storage on their dropbox, drive or having to treat themselves to a harddrive for their assets.

They are exceptional issues to have!

Our content membership opens for three new people in July 2026 - comment below if you would like to explore how this could fit for you and your business!

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Woodlands Road
Lytham
FY81DA

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