Fortitude

Fortitude Move Better. Become Stronger. Live Well For Life.

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88 members made the July Consistency Club.In summer. When the barbecues are on, the schedules go out the window, and eve...
02/08/2026

88 members made the July Consistency Club.

In summer. When the barbecues are on, the schedules go out the window, and every reason to skip is right there waiting for you.

88 people chose to show up anyway. That’s the one.

Weekends Well LivedThis weekend, Fortitude was well represented out there.Tess and Laura headed to Hereford for the Batt...
20/07/2026

Weekends Well Lived

This weekend, Fortitude was well represented out there.

Tess and Laura headed to Hereford for the Battle at Apex and delivered exactly what we’d expect - two members on a competition floor, backing themselves and making us proud.

And Dawn took on the Wye Valley Tunnel 10k - one of those events that sounds as brutal as it is brilliant.

Incredibly proud of all three of you. This is what the training is for.

Weekends Well LivedYesterday, Tess and Laura headed to Hereford for the Battle at Apex - and they showed up and delivere...
20/07/2026

Weekends Well Lived

Yesterday, Tess and Laura headed to Hereford for the Battle at Apex - and they showed up and delivered.

Two Fortitude members. One competition floor. Both representing the gym in exactly the way we’d hope.

We are always proud of both of you.

Last weekend a big chunk of the Fortitude community showed up at Unfazed Fitness - a new local event and one we’ll defin...
17/07/2026

Last weekend a big chunk of the Fortitude community showed up at Unfazed Fitness - a new local event and one we’ll definitely be back for.

Alison, Rie, Soph, Dawn, Liam, Charlie, Tom, Jason, Emma W, Dave, Dominika, Emma Purv, Emily, Jade and Tess all took on the individual event. First competitions for some, top finishes for others.

But the thing that stands out isn’t the results. It’s the consistency of showing up. Of putting yourself on a start line, in a new environment, and backing yourself anyway. That’s the Fortitude way.

We’re already excited for next year.

I spent the weekend with some of the best coaches in the UK last week through the PFCA.Here’s what I’m bringing back int...
09/07/2026

I spent the weekend with some of the best coaches in the UK last week through the PFCA.

Here’s what I’m bringing back into every session.

Meet members at their level, not your original expectation. Planning sessions matters - we do it every day. But the real coaching gold lives in what you do when the person in front of you isn’t where you expected. Reading that, adapting to it, and meeting them there - that’s where the difference is made.

Speak less, notice more. The less you speak, the more you notice on the gym floor - and the more value you carry when you do. Banter and connection matter, they’re part of what makes Fortitude what it is. But if your energy is always high, you become white noise. I want the moments I do coach to actually land.

Detached caring. Genuinely invested in someone’s progress, but clear-headed enough to see what they actually need - not what you assumed they’d need.

Use constraints to find the right challenge, not force the right movement. The squat is a good example - moving a member from a front squat to a zercher unlocked a level of challenge they couldn’t access before. The answer was right there. What part of the movement KPI isn’t being hit, and what constraint removes that barrier? Just because something works for me or someone else doesn’t mean it’s right for that person on that day.

Coaching from the outside in. Meeting people where they are, not where the programme expects them to be.

This is what I owe our members at Fortitude. And I’m just getting started.

95 members made the June Consistency Club.Not because every session was perfect. Not because motivation was always there...
02/07/2026

95 members made the June Consistency Club.

Not because every session was perfect. Not because motivation was always there. But because they kept showing up - and that’s the whole thing.

Consistency is what actually builds lasting strength. Not the hardest sessions. The most reliable ones.

If your name’s on these slides, well done. You earned it.

Consistency beats intensity. Every time.Many people arrive at Fortitude believing that because they’re only training two...
30/06/2026

Consistency beats intensity. Every time.

Many people arrive at Fortitude believing that because they’re only training two or three hours a week, every session needs to be an absolute war. Go as hard as possible. Leave nothing in the tank. Earn it.

We get it. But it’s also exactly backwards.

In a high-stress, high-demand world - work, family, life - your body is already carrying a load before you walk through the door. Stacking relentless intensity on top of that doesn’t accelerate progress. It stalls it. People plateau. They pick up niggles. They stop enjoying it. Sometimes they stop coming altogether.

The body doesn’t respond to how hard you trained last Tuesday. It responds to the accumulation of consistent, well-managed effort over months and years.

That’s why one of our core coaching principles at Fortitude is adequate challenge - not maximum challenge. If you’ve had a brutal week and your nervous system is cooked, the best session for you that day might look very different from someone who’s slept well and is ready to push. Our job is to read that and respond to it.

Some days that means an arm around the shoulder and a session that rebuilds rather than depletes. Other days it means pushing you further than you thought you could go.

This is not softening the standard. This what intelligent coaching actually looks like.

This is Fortitude Personal Training.

The Turf Games Summer Festival this past weekend and four Fortitude members on the floor.Stephen, Isaac, Connie, and Nel...
29/06/2026

The Turf Games Summer Festival this past weekend and four Fortitude members on the floor.

Stephen, Isaac, Connie, and Nelly all showed up and competed - and they didn’t just show up, they performed.

Isaac, Stephen, and Nelly all hit lifting PBs on the day. And Connie got her rope climbs done. If you know how much work goes into a moment like that, you know exactly what it means.

This is what the training is for. Not just the sessions in the gym - but backing yourself when it counts and growing in confidence.

Proud of all four of you. That’s the Fortitude way.

Weekends Well LivedSome weekends remind you exactly why we do this.Nigel and Bishy both stepped onto a podium at the Eur...
22/06/2026

Weekends Well Lived

Some weekends remind you exactly why we do this.

Nigel and Bishy both stepped onto a podium at the European Masters Weightlifting Championships in Belgium this weekend. Two Fortitude members. Two bronze medals. On a European stage. That’s not something you say every day.

Dec has been part of the Fortitude team for a matter of weeks. This weekend he was in Stockholm competing at the Hyrox World Championships in the age group doubles. That’s the biggest stage in functional fitness, and he showed up and got it done. Couldn’t be prouder to have him in this team.

Closer to home, Rie, Alison, and Sophie headed to the Barn Games and flew the flag for Fortitude. Three people, one very good weekend.

And Dawn took on Wild Hybrid - another one putting herself on a start line and backing herself.

This is what training for life looks like. Not just showing up in the gym - showing up at events, in new places, doing things that take real commitment.

That’s the Fortitude way.

To the dads of Fortitude.The ones who show up at 5:30am before the house wakes up. The ones who train around work, schoo...
21/06/2026

To the dads of Fortitude.

The ones who show up at 5:30am before the house wakes up. The ones who train around work, school runs and late nights and the particular chaos that comes with having small humans depending on you.

The ones who figured out that looking after yourself isn’t selfish - it’s the whole point.

Being a dad changes the way you think about this stuff. It’s not about how you look. It’s about being strong enough, energetic enough, present enough - for the long haul. For the people who need you at your best.

You’re not just training for yourself anymore. You’re showing them what it looks like to take care of yourself. That matters more than you probably realise.

Happy Father’s Day to every dad in this community. Today’s for you.

This is my first Father’s Day as a dad. I’m still figuring it out. But watching this community show up - for themselves, for their families - makes me want to do the same. Every single day.

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Unit 1-2, Old Farmer Stores, Church Road
Lydney
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