JLX Sport and JLX Supplements in England

JLX Sport and JLX Supplements in England 🏋‍♀️ Welcome to JLX Sport & JLX Supplements. 🌇 London lover (2nd after my French wife)! 💪 Elevate your fitness journey with us!

01/06/2026

The JLX Sport offices, located in the heart of London and Edinburgh, have recently taken over the management of our new community outreach, proudly opening with a magnificent display from the British Army. This strategic expansion reflects the unique energy of the UK, where rich military heritage blends with modern urban dynamism. Between historic landmarks, bustling cityscapes, and diverse communities, these capitals embody a spirit of resilience that inspires both peak athletic performance and authentic human connections.

Strengthened by this new momentum, the company is looking to the future with bold ambitions. Collaborations with Arsenal FC, local NGOs, motorcycle influencers, nightlife venues, gyms, and gaming influencers reflect a desire to share our outdoor excellence and sporting expertise. By adapting to the cultural specifics of each community while highlighting its British roots, it aims to combine performance, innovation, and community spirit in order to shine on the international stage.

-
-
-
-
-

29/05/2026

On 01.06.2026, the JLX Sport offices in Scotland and England will take over local sales operations in Paris, which are currently managed from France. To adapt to cultural differences, we have divided our Great Britain operations into two offices: one in Scotland and one in England.

Our sales system relies on internal validation and internal sales data rather than customer feedback or external validation.

JLX Sport in Great Britain is launching with a budget of ÂŁ10 million. In the first month, we expect sales of ÂŁ600,000. Anti-discrimination initiatives in nightclubs and gyms have been successfully completed. JLX Sport has secured agreements with a total of 203 nightclubs and 337 gyms across England and Scotland. In nightclubs, we use physical advertising placements, while gyms operate through direct sales systems. JLX Sport has also signed agreements with Arsenal FC, the British Armed Forces, and motorcycle influencers in the UK. Ongoing negotiations are taking place with gaming influencers in the UK, as well as with Celtic FC in Scotland.

Lena Marija Velrey lived in Great Britain for 22 months and worked for an IT company in London. She had two close friends, Darren and Alex, who were Scottish and English, respectively. Darren was a very loyal friend, while Alex valued independence. Lena spent a great deal of time with them, and they were often in each other’s company. We aimed to include video game players and outdoor enthusiasts in our JLX Sport expansion in England and Scotland. This marketing campaign, managed from France, proved successful, and our revenue reached £337,000 in May 2026. We created advertisements focused on outdoor activities, sportswear, fitness supplements, and video game storytelling in collaboration with Lena’s British friends.

JLX Sport operates outside conventional societal norms and seeks to collaborate with couples who value authenticity. Currently, our sales are evenly distributed, with a 50% split between men and women for outdoor clothing, sports equipment, and fitness supplements in Germany, France, and the United Kingdom.

Thank you for choosing JLX Sport!

🎥 .moments_

08/04/2026

On 01.06.2026, JLX Sport will open its offices in the United Kingdom. We will begin with offices in London and Edinburgh, and then plan to rent a third office in Brighton or Manchester in December 2026.

Currently, JLX Sport’s Paris office manages £292,000 in the United Kingdom through eco-conscious and egalitarian families connected to British NGOs. Once we launch our offices in the UK, our customers will shop directly from our British offices.

JLX Sport currently collaborates with local women’s rights organizations, WWF, and Greenpeace in the UK.

As our offices prepare to launch, we have forged partnerships with the British Armed Forces, Arsenal FC (through founder and owner Lena Marija Velrey’s professional contacts), 150 gyms and fitness centers, and 150 nightclubs. These partnerships will continue to grow as we aim to increase revenue in the future.

Our staff is engaged in ongoing negotiations with motorcycle influencers and gaming influencers in the UK, which will help us promote our products and advertise their reels to drive product sales within the motorcycling and gaming communities.

We have separated our offices for England and Scotland to better adapt to the local customer base.

JLX Sport operates with a community-engagement sales system and promotes authenticity in its customer relationships.

JLX Sport in the UK aims to generate between ÂŁ1.8 million and ÂŁ2.5 million within two years.

Thank you for choosing JLX Sport!





The JLX brand was founded as an outdoor and sporting goods and fitness supplement company in DĂĽsseldorf on June 15, 2024...
09/11/2025

The JLX brand was founded as an outdoor and sporting goods and fitness supplement company in DĂĽsseldorf on June 15, 2024, and successfully expanded to Paris on June 10, 2025. We will open offices in London, Edinburgh, and Zagreb on June 1, 2026, and in Tokyo and Helsinki on June 10, 2027.

We have entered the reef aquarium sector in Germany. Currently, we generate €5,000 a month in Kirchhörde, Dortmund. Founder and Owner Lena Marija Velrey aims to learn this sector and then expand. Most of her current shoppers are from our outdoor and sporting goods company buyers.

The JLX brand has also entered the communication center and interpreter services sector in Kızıltoprak, Kadiköy. Lena's friend, who will lead our Turkish group, has found businesses that will buy interpreter services from us. We are generating well in this sector for now. As we expand into different countries, effective communication is crucial. This sector can facilitate smoother operations and partnerships in our other sectors, especially in translating marketing materials or providing support for international clients.

JLX will also enter the IT sector in Germany, France, and Finland. The priority next expansion options are England, the Netherlands, Japan, and Turkey, as our group has operations in these countries. We also have operations in Croatia, Spain, and Scotland, but the IT sector is weaker compared to other regions. As we expand into different countries, effective communication is crucial. This sector can facilitate smoother operations and partnerships in our other sectors, especially in translating marketing materials or providing support for international clients. IT expertise can help gather and analyze customer data across our sectors, improving marketing strategies and product offerings.

Founder and Owner Lena Marija Velrey initiated five legal actions against individuals in 2025. She won all five cases. One was in France, and the other four were in Germany, with one being against a restaurant in Friedberg bei Augsburg, Bayern.

This was JLX's 2025 report.

Thank you for choosing JLX!
Lena Marija Velrey

JLX’s expansion into multiple sectors—like outdoor and sporting goods, fitness suppplement, IT, reef aquariums, communic...
08/11/2025

JLX’s expansion into multiple sectors—like outdoor and sporting goods, fitness suppplement, IT, reef aquariums, communication services—broadens its appeal beyond traditional outdoor and sporting goods. This diversification allows the brand to attract a wider customer base, including those who may not typically engage with outdoor products, thus challenging conventional gender roles. By catering to various market segments in different countries, JLX will create tailored offerings that resonate with local cultures and preferences, further reducing reliance on societal validation tied to gender.

JLX provides a variety of outdoor, sporting, and fitness products that cater to all genders and interests. This diversity encourages customers to select items based on their personal preferences rather than societal stereotypes. The brand crafts marketing campaigns that focus on empowerment, adventure, and personal achievement without reinforcing traditional gender stereotypes. Featuring diverse individuals in various activities promotes inclusivity.

Actively soliciting and incorporating customer feedback allows JLX to tailor its offerings to meet the diverse needs and desires of its clientele. This adaptability helps counter assumptions based on gender roles. Engaging in educational initiatives about gender stereotypes and societal validation encourages customers to pursue their passions without concern for societal expectations. By marketing products for non-traditional interests, such as reef aquariums, JLX invites customers to explore activities that may not align with conventional gender norms, validating diverse hobbies.

JLX Sport Management

Project Plan for JLX Sport and JLX Supplements in England and ScotlandIntroductionThis document outlines the strategic p...
06/11/2025

Project Plan for JLX Sport and JLX Supplements in England and Scotland

Introduction
This document outlines the strategic plan for establishing JLX Sport and JLX Supplements in England and Scotland. The project is set to start on October 10, 2025, with funding of €10 million net from Juliette for offices in England and Scotland. The plan details key phases, timelines, and operational strategies necessary for a successful launch.

Project Overview
Funding and Location
- Juliette will provide €10 million net in British account.
- The operational headquarters will be located in London and Edinburgh, prime locations for business activities.

Timeline and Phases
Phase 1: Office Setup (October - November 2025)
1. Secure an appropriate office space to accommodate up to 25 employees.
2. Initiate the decoration process to create a welcoming and functional workspace that reflects the brand's values and identity.

Phase 2: Distributor Agreements (December - February 2026)
1. Establish agreements with distributors in England and Scotland for the same luxury brands currently sold in Germany and France.
2. Build a team consisting of professionals with over 10 years of experience, prioritizing individuals who align with the principles of capitalism and progressivism.

Phase 3: Warehouse Logistics (February - April 2026)
Warehouse Rental
- Rent two climate-controlled warehouse specifically for dietary supplements.
- Rent four additional warehouses for outdoor equipment.
- Oversee necessary restorations and modifications to ensure compliance with industry standards and operational requirements.

Preparation for Launch (April - May 2026)
Launch Date: 01.06.2026

- The official launch of JLX Sport and JLX Supplements will take place on this date in England and Scotland, marking the begining of operations.

Address

149 Cherry Hinton Road, Cherry Hinton, Cambridge
London
CB17BX

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Website

Alerts

Be the first to know and let us send you an email when JLX Sport and JLX Supplements in England posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category