31/08/2026
I’m calling myself out a bit with this one today.
When I first started posting style content on Instagram, I definitely dipped into the odd “just wear what you want” or post because it does sound empowering, right? And ultimately it’s the end goal I want all people to reach!
But in my actual coaching, across nearly a decade and several different areas —I’ve never said that to a single client!
Because I know that when you’re in that messy middle between where you are in life and where you want to be or who you are now and who you want to be, “just do it” advice is never the thing that creates real change. So it’s not helpful!
In any kind of growth whether that be in style, identity, confidence, life there’s always a time when there’s a gap.
And there might be the odd unicorn who closes that insanely quickly BUT for most women they
cannot jump that gap in one massive leap.
Because when you try to go straight from A → Z: your identity hasn’t caught up, so often confidence wobbles, old patterns kick in,and you either burn out or slip into your default setting.
So even though “just wear what you want” is a great destination,
IMO it’s for most people a terrible starting point!
The real work(and the part I coach on) is the stuff in the middle:
tiny experiments,
small expansions,
Practicing being a different version of yourself and at the same time,letting your confidence build alongside the version of you you’re becoming.
Because repetition and consistency of small aligned actions over time actually stick and get you where you want to be.
Anyway,just a little self-callout and a reminder that if you’ve struggled with “just wear what you want” and thought maybe you were in any way failing because you didn’t seem to be able to do just that and feel good about it, it’s not you. It’s the advice!