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30/08/2026

“What is the best exercise for this client?”

I think we need to change the way we ask this question.

There are great exercises. There are proven training methods. And conventional exercises like squats, presses, rows, deadlifts, machines and free weights all have their place.

But an exercise doesn’t become the right exercise just because it’s popular, traditional or scientifically effective.

It has to be appropriate for the person in front of you.

When I’m thinking about programme design, I would look at several things before deciding the exercises.

1. GOAL
What are we trying to achieve? Strength, muscle gain, fat loss, general fitness, performance or better movement? Exercise selection should have a purpose.

2. PERSON
Who are you actually coaching? Consider age, training experience, current ability, confidence, injury history and relevant medical considerations.

3. CAPACITY
What can they currently do safely and effectively? A barbell squat might suit one person, while a goblet squat, leg press or supported variation may suit another.

4. ENVIRONMENT
How many days can they realistically train? How much time do they have? What equipment is available? Your programme has to work in their real life.

5. PREFERENCE
What will they actually enjoy and consistently follow? Preference shouldn’t control everything, but adherence matters. The “perfect” programme is useless if nobody follows it.

6. PROGRESSION
Where does the programme go next? Can you progress load, reps, volume, range of motion or difficulty as the client improves?

That’s why there isn’t always one “best exercise.”

The better question is:

“What is the best option for THIS person, for THIS goal, at THIS point in their journey?”

GOAL → PERSON → CAPACITY → ENVIRONMENT → PREFERENCE → PROGRESSION

Exercise selection isn’t about tradition or choosing your favourite exercises.

It’s about making better coaching decisions.

I’ve learned that life rarely gets easier when we want it to. We just become stronger, wiser, and a little more fearless...
26/08/2026

I’ve learned that life rarely gets easier when we want it to. We just become stronger, wiser, and a little more fearless about walking through it.

23/08/2026

Online coaching is powerful. But online is a delivery method, not a substitute for professional development.

There’s a reason I say:

The pathway to online is offline.

Working with real people gives you things that are difficult to learn from courses, content or a screen alone.

Communication. People skills. Sales. Retention. Handling objections. Difficult clients. Different personalities. Failed approaches. Real results. Understanding how people actually behave.

That experience becomes part of you.

Then technology allows you to take those skills beyond the physical floor.

But there’s another side we rarely discuss: single-channel dependency.

COVID showed us what could happen to an offline-only business. Gyms and studios closed almost overnight, and professionals who could adapt online had another way to continue serving people.

Now reverse it.

What happens when your entire livelihood depends on internet connectivity, one platform, one account or one method of delivering your service?

Every model has vulnerabilities.

That’s why I don’t believe the future is simply OFFLINE → ONLINE.

I believe it’s OFFLINE + ONLINE + ADAPTABILITY.

Build real-world experience.

Learn technology.

Understand people.

Understand business.

Be capable of operating across different environments.

Because platforms will change. Markets will change. Technology will change. Unexpected disruptions will happen.

Don’t build a career that only works when one channel works.

Build yourself offline.
Scale yourself online.
Learn to survive in both.

22/08/2026

Dubai-ൽ ഒരു Personal Trainer rent കൊടുക്കുന്നു, food വാങ്ങുന്നു, bills അടയ്ക്കുന്നു എന്നത് ആ career പരാജയപ്പെട്ടു എന്നതിന്റെ തെളിവല്ല.

That’s simply what independent adult life looks like.

You earn. You spend. You save.

How much you save depends on what you earn, how you live, and most importantly, how valuable you become in your profession.

Dubai is not an easy market. I would never pretend it is.

The fitness industry there is competitive. Targets are real. Living costs are real. Some trainers struggle. Some leave the industry. Some survive. And some build extremely successful careers.

All of those realities can exist in the same market.

That’s why one person’s experience should never become a verdict on an entire profession or country.

I entered the Dubai fitness industry on AED 2,500, after leaving a better-paying career because I genuinely wanted to work in fitness.

I didn’t stay at AED 2,500.

Experience, sales ability, communication, client retention, people skills, leadership and understanding the market gradually changed what I could earn.

And that’s an important career lesson beyond fitness:

Your starting salary is not necessarily your earning potential.

The same Dubai that can be difficult for an unprepared trainer can offer very different opportunities to someone with the right skills, work ethic, adaptability and commercial awareness.

Does that mean everyone should move to Dubai?

No.

Does it mean every PT will succeed there?

Absolutely not.

But we should be careful about turning limited personal experiences into universal career advice, especially when young professionals may make major decisions based on what they see online.

Talk about the difficulties.

Talk about rent.

Talk about targets.

Talk about failures too.

But give people the full picture.

A career should be judged by understanding the market, not by a viral narrative about it.

And sometimes what social media calls “struggling” is simply the first experience of earning, spending, saving and learning to s

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