We show comedians ways to sharpen their craft and help creative teams strengthen pitching and how to enhance creativity. In 2025, We Are Funny Project expanded its mission: from empowering comedians to also coaching professionals and creative teams in the soft skills that make the biggest difference. Storytelling. Creativity. Presence. Timing. Listening. Thinking on your feet. Reading a room. Buil
ding Fast Rapport. Owning it. These are the skills that comedians must master and the same ones that help businesses thrive, whether you’re pitching to clients, leading a team, or sparking bold ideas in a brainstorm. Led by Alfie Noakes, a seasoned comedy coach, MC and former BBC radio journalist, TV producer and director (he’s worked with Dr Brian Cox, Tess Daly, and Bill Bailey, to name a few), the Project now helps professionals level up with humour, energy and real-world creative insight. Still, our stand-up roots run deep:
• 1,800+ live gigs produced
• 1,000+ hosted by Alfie himself
• 30,000 comedy spots created
• 1,000+ students through live and online courses
Our training has helped comedy newcomers become confident performers, skilled MCs, and in some cases, even stars of sitcoms and stand-up specials. We’ve run workshops on everything from clowning to character comedy, satire to story structure, MCing to musical punchlines. Now, we help brands and agencies turn everyday communication into something people actually want to listen to. Fun. Focused. Unforgettable. That’s how we do soft skills.