inov-8 All Terrain Running

inov-8 All Terrain Running Empowering the world's physical & mental fitness through more fulfilling sporting experiences. inov-8 operates at the extremes of sport. Ever. We do not stop.

Pioneering products and innovations that keep athletes within the flow.

You'll find us on the world's most adventurous and demanding competitors. Those who want to stretch limits, push boundaries and discover their edge. Our gear performs in the most challenging of circumstances: all terrains, punishing conditions and hardcore workouts - no matter how unpredictable. Anything not

worthy of the job is not worthy of the name. We create innovative, lightweight trail running, road running, and performance training shoes, clothes and equipment for athletes who play to win. As a brand we do not settle. In the search for mastery there is no finish line, only continued development, hard work and sweat.

The  is one of the world’s toughest. Runners battle high altitude, snowy trails and each other in a race that pushes eve...
04/06/2026

The is one of the world’s toughest. Runners battle high altitude, snowy trails and each other in a race that pushes everyone to the limit.

The 2026 edition saw 217 runners from across the world take part. Among those was Katy White-Marsh, the winner of the INOV8 x ‘Natural High’ competition. Her prize was a once-in-a-lifetime trip to Nepal to race the marathon.

But, for Katy and many others, this was about far more than a finishing time and position, this was about experiencing one of the world’s most incredible races amid a famous mountain setting steeped in history.

We had a catch-up with Katy post-race to find out more about her experience.

📖 www.inov8.com/blog/post/running-the-everest-marathon

To celebrate Global Running Day 2026 we asked our trail athletes and ambassadors a simple question - Why do you run? For...
03/06/2026

To celebrate Global Running Day 2026 we asked our trail athletes and ambassadors a simple question - Why do you run?

For some, it’s a return to simplicity to clear the mind.

“It makes me feel in control and clears my head, and is something I can feel proud of.” -

For others, it’s about getting into the hills with their best friend.

“I do all of my best thinking whilst moving and enjoy the headspace, freedom and the beauty of the great outdoors with Murphy the dog.” -

Why do you run?

📖 Read our new blog post, with words from , , , and more: www.inov8.com/blog/post/global-running-day-2026

02/06/2026

THE NATURAL WAY
 
Conditions can change quick in the hills. 
 
Built for natural performance, our STORMSHELL waterproof running jacket is designed to work with the body, not against it, to keep you protected.
 
“Everything fits close to the body without restricting movement...it’s a jacket that feels genuinely designed for runners - and not adapted from hiking or mountaineering.”
 
💧 Explore the STORMSHELL - link in bio.
 

GRIT & GLORY Our  athletes dug deep and landed the rewards this past weekend. Yannick Noel finished third in the 100km M...
02/06/2026

GRIT & GLORY
 
Our athletes dug deep and landed the rewards this past weekend.
 
Yannick Noel finished third in the 100km Maxi-Race in Annecy in a time of 10:10:25.
 
In the 100km relay, our women’s team finished first, with strong performances from , .wt, and .
 
won the 81km Swiss Canyon Trail after leading from start to finish, topping the podium with his time of 7:12:06.
 
📸 1 -
 

AN INVITATION TO RUN DIFFERENTLY INOV8 ambassador and friend of the brand  has made an ultra running documentary, done d...
01/06/2026

AN INVITATION TO RUN DIFFERENTLY
 
INOV8 ambassador and friend of the brand has made an ultra running documentary, done differently.
 
It speaks to why we run, what it gives to us, and why connecting with nature is so incredibly powerful for us as human beings.
 
We caught up with Tommy, as well as Max Morrison – the film’s director – for a Q&A to find out more about the message and production.
 
Link in bio to check it out.
 

“I support and applaud the companies that recognise natural foot biomechanics” – Molly,   Our next-generation TRAILFLY™ ...
29/05/2026

“I support and applaud the companies that recognise natural foot biomechanics” – Molly,
 
Our next-generation TRAILFLY™ V2 footwear series features four models, from zero to max. 
 
With improved grip, fit and durability, the shoes are impressing reviewers across the world.
 
Don’t just take it from us. 
 
👟 Read the reviews. Link in bio.
 

Update: Unfortunately Nicky had to abandon her attempt early due to dangerously strong winds across the mountain ridges....
28/05/2026

Update: Unfortunately Nicky had to abandon her attempt early due to dangerously strong winds across the mountain ridges. We’re sure she’ll be back 👊

The legend that is Nicky Spinks will tackle a Double Ramsay Round in the high mountains of Scotland this weekend.

The inspirational INOV8 ambassador wants to celebrate 20 years of life, following a breast cancer diagnosis in 2006.

She aims to run two loops of the classic 58-mile, 24-peak route - including two visits to the summit of Ben Nevis, the UK’s highest mountain - totalling a monstrous 57,00ft (17,000m) of ascent.

Nicky previously ran an ‘alternative’ Double Ramsay Round in July 2018 in 55hrs 56mins. On that occasion her turning point between loops was in the mountains.

This time she wants to run a full anticlockwise loop from Glen Nevis, before turning around and doing it all again clockwise.

Nicky said: “My aim is firstly to finish and hopefully in less than 48 hours, but it would be nice to go faster than my double in 2018.

“However, this is an extremely hard challenge for me. I’m older and not as fast. I know this will test my current physical and mental ability to the maximum.

“It’s 20 years since I had cancer and I want to celebrate and challenge myself. During those 20 years I’ve run a lot of big challenges. I am proud to have raised money and hopefully helped inspire other people too.”

For this weekend’s challenge, Nicky is raising money for cancer charity Odyssey and Galloway Mountain Rescue Team. You can donate here: https://donate.giveasyoulive.com/fundraising/double-ramsay-round-20-years-after-having-cancer

📸 1: Nicky finishing joint-first woman in the 2026 Spine Challenger North. Wild Aperture Photography for Spine Race.

📸 2,3,4: Nicky on her 2018 Double Ramsay Round, including at the finish with the late Charlie Ramsay.

Designed in the English Lake District fells - gear built for natural performance that goes the distance. 🥾 ROCLITE MID G...
27/05/2026

Designed in the English Lake District fells - gear built for natural performance that goes the distance.

🥾 ROCLITE MID GTX. 3,000+ miles. Gifted back to us from a happy adventurer.

BEAT THE HEAT Temperatures are soaring and the trails are heating up. We’ve compiled our top advice for beating the heat...
26/05/2026

BEAT THE HEAT
 
Temperatures are soaring and the trails are heating up.
 
We’ve compiled our top advice for beating the heat this summer - alongside go-to gear picks built for natural performance amid hot conditions.
 
📖 10 tips and gear picks - Link in bio.
 

Work hard 🥖 Play hard 🏔️ Big summer ahead for , starting with the famous Maxi-Race.🤝  👟 TRAILFLY MAX V2🎥 Link in bio
24/05/2026

Work hard 🥖 Play hard 🏔️

Big summer ahead for , starting with the famous Maxi-Race.

🤝
👟 TRAILFLY MAX V2
🎥 Link in bio

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