FOLD Reformer

FOLD Reformer ▫️Welcome to the FÔLD! The UK’s most loved foldable Reformer.
▫️10k + Community members
▫️On-demand classes via The FÔLD App

We’ve got a lot of exciting bits this month — Here’s where to find us:📍 Sat 5th–6th — Happy Place Festival, Tatton Park,...
02/09/2026

We’ve got a lot of exciting bits this month —
Here’s where to find us:

📍 Sat 5th–6th — Happy Place Festival, Tatton Park, Cheshire. Pop by for our pick-and-mix of wellbeing, food, movement, creativity & community.

📍 Mon 7th–11th — BON CHARGE x Saél, Saél Spa, Fulham Pier. The ultimate wellness collab, all week long.

📍 Sat 12.09 — OYSHO x FÔLD, Madrid. Helipad x Reformer... we’ll say no more 👀

📍 Sat 19.09 — Kitty Hawk rooftop Reformer, London’s West End.

📍 Sat 26.09 — Wagtail rooftop Reformer, atop a landmark art deco building overlooking London Bridge.

And that’s not even everything! We’ve got more up our sleeve this month, so keep your eyes peeled 👀

Last push!! Pint on deck at the end of the week 🍻
30/08/2026

Last push!! Pint on deck at the end of the week 🍻

27/08/2026

5K LIKES AND THEY’LL BUY US A NEW MACHINE 🤩🤩 Help us out!! (it’s so easy, just a quick double tap)

The people have spoken! Congratulations to our Re:Circle winner Heart Space Yoga & Bodyworks 🏆Our reformers are ready fo...
25/08/2026

The people have spoken! Congratulations to our Re:Circle winner Heart Space Yoga & Bodyworks 🏆

Our reformers are ready for their new home, on their way to expand what’s possible in their space. We can’t wait to see what you build!

Thank you to every community that entered 🫶🏼

Congratulations, Heart Space 💖💖

YOU GET TO VOTE RIGHT HERE ⬇️ who you want to see win the Re:Circle giveaway- we’re giving full transparency, and leavin...
21/08/2026

YOU GET TO VOTE RIGHT HERE ⬇️ who you want to see win the Re:Circle giveaway- we’re giving full transparency, and leaving the votes right in the caption for you 🤭

We had so many wonderful nominations, and we truly can’t thank you enough for all the kind words you sent in on the behalf of others 🫶🏼🫶🏼

Vote using the POLL below 👇🏼

🗳️voting closes Monday 24 August at 6pm
🏆Winner announced Tuesday 25 August

18+ Full T&C in bio.

In case you missed it… we have a GIVEAWAY!♻️ If you didn’t know already, we plant 5 trees for every single bed we sell a...
14/08/2026

In case you missed it… we have a GIVEAWAY!♻️

If you didn’t know already, we plant 5 trees for every single bed we sell and we’ve now planted over 20,000 trees! This year, we also launched ‘Re-Circle’ which is one of the parts of FÔLD we’re proudest of. If any reformers come back to us for any reason, we refurbish them properly, and they go out again at a lower price that opens the door to more people. Nothing good gets binned.

To celebrate, we are donating four of our gorgeous pre-loved reformers to four UK based community spaces. Village halls, community centres, youth centres, yoga and Pilates studios, anywhere that YOU think deserve them!

A village hall running on goodwill. A studio that’s been making do with borrowed kit for years… This one is entirely up to you!

👇 HOW TO NOMINATE

- Tag the venue in the comments and tell us why
- Check your DMs, we’ll send you the nomination form

⏱️Nominations close Thursday 20 August, 11:59pm

🏆 Shortlist announced Friday 21 August, then you, the community, get to vote for the winner!

Winners revealed Tuesday 25 August.

Tag generously. This is ReCircle ♻️

UK venues only. 18+. Full T&Cs in bio.

50,000 followers. Co-founder Matt, at a Pitbull concert. Unrelated yet extremely related. Thank you all for the love! ...
10/08/2026

50,000 followers. Co-founder Matt, at a Pitbull concert. Unrelated yet extremely related. Thank you all for the love!

07/08/2026

GIVEAWAY ♻️ we’re giving away four pre-loved Reformers to four UK community spaces. Village halls, community centres, yoga and Pilates studios.

Nominate who you think deserves to house them?

A village hall running on goodwill. A studio that’s been making do with borrowed kit for years… it’s up to you!

👇 HOW TO NOMINATE

- Tag the venue in the comments and tell us why
- Check your DMs, we’ll send you the nomination form

⏱️Nominations close Thursday 20 August, 11:59pm

This is ReCircle, the part of FÔLD we’re proudest of. Reformers come back to us, we refurbish them properly, and they go out again at a price that opens the door to more people. Nothing good gets binned.

🏆Shortlist announced Friday 21 August, then you the community gets to vote on the winner!

Winners revealed Tuesday 25 August.

Tag generously.

UK venues only. 18+. Full T&Cs in bio.

06/08/2026

We don’t even have to say anything because the drawing speaks for itself ✍️✍️

Our reformers are fully PR trained after last week’s Known Showcase event! 📰📸 Thank you KNOWN for including us, and for...
21/07/2026

Our reformers are fully PR trained after last week’s Known Showcase event! 📰📸 Thank you KNOWN for including us, and for being apart of the FÔLD journey from the start!

Incredible coverage with attendees from Vogue The Independent Stylist Magazine SheerLuxe The Standard The Sun Daily Mail The Guardian and more!

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85 Great Portland Street
London
W1W7LT

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