10/09/2026
Right now I'm in project management mode for the Brain & Spine Foundation and Grand Prix Trust, supporting our team of runners for the 2027 TCS London Marathon. Watching people commit to 26.2 miles for a cause is very moving, and it's some of the most rewarding work I do.
It also made me think about a goal I see just as often in my coaching: clients with no race on the horizon at all, whose ambition is simply to stay strong enough to live well for as long as possible.
❤️ This Monday marked three years since I lost my brother. I marked it the way that felt right to me: four hours of hill reps and strength work, including a fair few rounds with Bernardo (my 45kg grappling dummy, for anyone new here!).
Somewhere in hour three it hit me how much the strength work was carrying the running. Every hill rep I had left in me came from the squats, the carries, the compound moves. Not from anywhere else.
I've just written about this properly on Substack, about why a goal doesn't need a start line or a medal to deserve real training. If your version of strong is staying steady on your feet, keeping up with your grandkids, or just having a good ordinary Tuesday, that goal is not smaller than mine on Monday. It might be the one that matters most.
Link to the article is here: https://deniseyeats.substack.com/p/you-dont-need-a-marathon-goal-to