08/06/2026
We are delighted to announce Logan Rowan has become the new franchisee and Chief Executive of The Sporting Club Scotland.
Logan will be supported by his partner Elena Prokopjeva as Director of Operations, and by Elliott Smith MSD in the role of Director of Sales and Partnerships. The wider team includes Jan -., Sharon Ritchie and Tommy Hetherington.
Logan is a Chartered Accountant and is a Partner at Sedulo, the national accountancy and financial advisory practice where he leads the Deal Advisory team across the UK and is a member of the Board and Senior Leadership Team. He was formerly a Partner at KPMG where he advised on a number of the largest and highest profile private equity deals in the UK and across Europe and the US. At Sedulo, he continues to advise on transaction across multiple sectors for SME, large corporates, family offices and private equity houses across a wide range of deal sizes (both Corporate Finance and Financial Due Diligence).
Logan is a passionate Scotsman, with an impressive network that transcends the worlds of business and sport. He has all the ingredients to make the Sporting Club in Scotland a huge success. As a prominent member of The Sporting Club, he understands the inner workings of the Club and how to maximise the benefit of membership, having curated some of his most impressive deals in recent years at club events and gatherings.
Elena works at Nomura, the Japanese investment bank. As well as bringing next level organisational skills, Elena is well connected in the financial sector as well as the arts and luxury fashion world.
Elliot is an ex-professional footballer and is Managing Director of Seven Ten Eleven the Sports Advisory business and is co-founder of Love Your Employees, the employee wellbeing platform. Elliot has an incredible network right in the sweet spot of the operations of the Sporting Club Scotland and will bring his skill set and amazing levels of energy to the business.
Logan Rowan commented:
"I'm thrilled to be taking on The Sporting Club Scotland and excited to get going asap. Working with my team and with the support of lan, I am certain that we can create something really special and unique in Scotland. We've been putting in significant groundwork in the background across Scotland to ensure we hit the ground running.
"Sport is a universal language and a common denominator that unites people in both business and the wider world. We have access to elite sports stars and businesspeople the length and breadth of the country and i will personally ensure that each and every member will benefit greatly from that.
"Look out for some exciting announcements regarding membership benefits, ambassadors, partnerships, sponsors and a revamped calendar of exciting sports events coming very soon."
So watch this space, good people. Scotland is about to get very busy.
