Phnxeq

Phnxeq Welcome to PHNX EQ — a space for coaches and leaders to build emotional mastery, confidence, and ethical impact. You could be new to exercise or a veteran.

Tools, insights, and frameworks to help you support clients with clarity, empathy, and grounded skill. This is all about Personal Training to you as an individual. Your goal could be health, fitness or performance related. You may want to achieve one goal or many goals , whichever way you approach exercise personal training can play a part in your success.

14/06/2026

Sometimes we can miss the calibration key of motivation

Emotions

Tell me what makes motivation drop?

Tell me what makes motivation pick up?

What sees motivation fluctuate from day to day?

Positive and negative emotions they can give energy and spiral up or

Take energy and spiral down

Working with clients maybe instead of asking why can’t you get motivated we should ask

What’s the feeling that’s stopping you taking action?

If you like sound of this you should get on my waiting list for the course or workshops on emotional intelligence in coaching. Game changer.

Ethically leverage emotions for performance

The carousel says it all Join the EMF waiting list Get yourself in the PHNX community Bare minimum you should join my sp...
13/06/2026

The carousel says it all

Join the EMF waiting list

Get yourself in the PHNX community

Bare minimum you should join my sporadic yet informative and inspirational newsletter

You’ll know where to find these links

12/06/2026

Giulia is awesome

We worked together quite a long time ago but I’m terrible at getting testimonials from those I’ve worked with and even worse posting them

Giulia is always making progress and bossing it in the industry impacting her 1-2-1 clients and in the the studios f45 where she’s now head coach and has made quite a name for herself

We went through the relevant parts of PHNX framework uncovering values - working on confidence - emotional awareness, resilience and communication

It was a pleasure to work with Giulia and see how she embraced pushing herself out of her comfort zone to where she is today

If you want to know more about the PHNX framework or what it’s like working with me I’m always open for a chat.

Very relaxed very chilled but I take the work I do with coaches seriously

You can also join the PHNX community or check my YouTube channel - you’ll know where find the links for those

Will

X

10/06/2026

What if we can use emotions to hijiack and speed up behaviour change

This of course has to be approached with caution and ethical grounding

In sales - emotions are used to accelerate people to take action and purchase (not digging out the sales people)

We can use the same thing with future pacing how someone can feel in the future if they change a behaviour

But really feel

Not just ‘I will feel great’

But the details and specifics of the feeling, the intensity and duration

Leveraging emotional intelligence in coaching has never been more important than now

July the 14th starts a short course of 8 sessions of workshop sessions

More details join the waitlist or DM me

Will

X

08/06/2026

July 14th I’m delivering Emotional mastery foundations course - for coaches that want to apply emotional intelligence effectively in their coaching set up

You can join the waitlist found in the usual place or DM me and I’ll add you myself because I’m nice like that

Remember this - the industry is evolving - you can’t afford to just be a PT now

stay alive - stay ahead of curve - stay in business

Like I have been for twenty years

Will

X

07/06/2026

Personal story from my days in coaching

It was one moment that made me evaluate what coaching actually was early on in my career

People go through horrendous experiences as my client did in this story.

I was underprepared.

Not that it was my role to be a counsellor but I wanted to be better able to support within scope of practice.

Coaching humans in an authentic way means having conversations that are emotional by nature.

Being able connect on a level with clients really is an obvious key to retention and thus the opportunity to impact your clients

It's common for coaches to face moments of doubt, even when they know their methods work. That feeling can sometimes lea...
06/06/2026

It's common for coaches to face moments of doubt, even when they know their methods work. That feeling can sometimes lead to self-sabotage, like hesitating to take on a new client or holding back from sharing their best insights. This isn't about a lack of skill, but often a quiet inner battle with confidence. We all see patterns in ourselves and our clients. For you, what's the most frequent self-sabotaging pattern you've noticed in coaches, or even in your own journey?

05/06/2026

This reaction isn’t about Stephen Bartlett and it’s not about wine

Zoom out there’s a bigger problem here

What if you’re sold the dream of optimisation

What it looks like, what it should feel like but more importantly how and what you’re going to need to get there.

Ultimately optimisation is different from one person to the next. For so many different reasons.

Whilst I choose to drink moderately and selected drinks - others choose to not drink at all.

Each to their own

However marginalisation or ostracisation for not either being optimal or at least seeking to be optimal is sneaking into certain areas of society

Least of all the health and fitness industry which - by all intense and purposes - should be supporting individuals’ autonomy and own journeys without using guilt shame or fear to leverage a prescribed optimal life

Do as you will - find your own optimal - use a coach to help you find your optimal - and if that changes - adjust with it.

05/06/2026

If you want to make a deeper connection with clients

Hold a stronger relationship

Retain clients

Support in a more impactful way

You need to have values (authentic ones not adopted ones)

As a focus point in and through your coaching practice

You’re own values but critically your clients

I’ll make a bold claim - if you haven’t got your clients values by the end of session 2, the onboarding call or the first check in session you’re immediately on the back foot as a coach

We cover all this in the Phnx community and more with some tasty morsels of coaching on my YouTube channel

Link in the old bio

Will x

04/06/2026

PHNX call on creativity and innovation in coaching LIVE 4/06/26 1.30pm link in bio to join the community where it’s recorded

Creativity can be the difference between getting impactful results or banging your head against the same brick wall till your forehead cracks and you pass out.

So what how do we reflect on levels of creativity and what do we need to do to build and protect it in coaching

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