Marieluise Maiwald

02/04/2020

In this TED Talk Wendy Woods explains why TSI (Total Societal Impact) trumps CSR every time by showing us stats and stories from companies like Air B'n'B and Standard Bank:

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https://www.ted.com/talks/wendy_woods_the_business_benefits_of_doing_good/transcript -875860

Thanks to Tomorrow Today for sharing!

TED Talk Subtitles and Transcript: "The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of busi...

25/03/2020

A Covid 19 tracker app is out for the UK (and the US tomorrow). Designed by doctors at King's College London and Guys and St Thomas’ Hospitals it aims to help scientists get to grips with the unreported data. All you need to do is to download and report daily whether you are feeling well or ill.

Download it here: https://covid.joinzoe.com/

07/03/2020

"It is a new relationship between company and consumer, purchase is premised on the brand’s willingness to live its values, act with purpose, and if necessary, make the leap into activism.” says Edelman's CEO.

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https://www.edelman.com/news-awards/two-thirds-consumers-worldwide-now-buy-beliefs

05/03/2020

Got a big idea or a great cause?
Have purpose oozing out of every one of your pores?
But don't seem to get the traction you want?

Then it's time to be more pirate:
https://www.youtube.com/watch?v=TkLDttD9mSs

05/10/2016

Delighted to announce that 'Defying Gravity' is now a European Trademark - CTM 015453368!

14/06/2016

Dear all,
I have been challenges to drive a tank. Costs seem to be in the region of 65 - 100 GBP in Leicestershire and Derbyshire.
http://www.bestexperiences.co.uk/cheapest-tank-experience/
http://www.virginexperiencedays.co.uk/search/tank%20driving

Anybody keen to join?

13/06/2016

Do you know any druids, who could help me design a summer solstice ritual for Stonehenge? Yap, - it's next week's challenge . . .

05/06/2016

I'm currently designing a 'Dinner Party Challenge Game'. In this glorious weather we had a quick brainstorming session in the Park:

02/06/2016

01/06/2016

So what are you brave enough to ask for?

31/05/2016

Adventures ARE a great way to learn, as research shows that heightened emotional states anchor in learning even more.

30/05/2016

Check out our adventure in Victorian times:
https://youtu.be/LcKCBR9918c

For this week's challenge I stayed at the cottage featured in the BBC series Victorian Farm. We pumped water from a well, used candles and oil lamps, and a w...