Oitoo

27/08/2026

Flat feet = more injuries?

Not necessarily.

We’ve been taught for years that a “normal” arch is desirable and that flat feet, pronation or other structural differences need to be corrected.
But the research tells a more nuanced story.

Studies show that:
→ Flat feet can change biomechanics and loading
→ But they are not a strong general predictor of injury
→ Pronation may be associated with some specific injuries, such as shin splints
→ Flat feet don’t appear to reduce vertical jump performance
→ Different biomechanics don’t automatically mean dysfunctional biomechanics

The key point:
Your feet don’t have to look “normal” to function well.

Rather than trying to correct every structural variation, we should be asking better questions:

Can you tolerate the demands of your sport or activity?
Are you strong enough?
Do you have sufficient capacity?
Are you experiencing pain or limitations?

I’ve gone through the research and put together a deeper breakdown of flat feet, arch height, injury risk and performance.

Read the full article: https://oitoo.com/flat-feet-injury-performance-evidence/

StrengthTraining Oitoo

27/08/2026

Flat feet = more injuries?

Not necessarily.

We’ve been taught for years that a “normal” arch is desirable and that flat feet, pronation or other structural differences need to be corrected.
But the research tells a more nuanced story.

Studies show that:
→ Flat feet can change biomechanics and loading
→ But they are not a strong general predictor of injury
→ Pronation may be associated with some specific injuries, such as shin splints
→ Flat feet don’t appear to reduce vertical jump performance
→ Different biomechanics don’t automatically mean dysfunctional biomechanics

The key point:
Your feet don’t have to look “normal” to function well.

Rather than trying to correct every structural variation, we should be asking better questions:

Can you tolerate the demands of your sport or activity?
Are you strong enough?
Do you have sufficient capacity?
Are you experiencing pain or limitations?

I’ve gone through the research and put together a deeper breakdown of flat feet, arch height, injury risk and performance.

Read the full article: https://oitoo.com/flat-feet-injury-performance-evidence/

10/08/2026

A space for you - no waiting around, top equipment, top professionals.

03/07/2026

No hype or fads. Pure science and results with a sprinkle of fun.

1st UK provider bringing the gap between injury rehabilitation and fitness.

25/06/2026

Excited to share that Oitoo - Personal Training is partnering with Aethos Shoreditch to bring our services into one of London’s most dynamic hospitality and lifestyle spaces.

This partnership reflects a shared commitment to creating elevated experiences, combining hospitality, wellbeing, and meaningful service delivery in a way that feels seamless for members and guests.

We’re looking forward to working with the Aethos team and becoming part of the community they’ve built in Shoreditch.

More to come as we get started!

Photo:

11/06/2026

Why Stretching Isn’t Always the Answer

If you’ve ever felt a tight hip that won’t loosen up, recurring shoulder discomfort, or a glute that never seems to “switch on” during training, you’ve probably been told to stretch more, foam roll more, or strengthen the area harder.

But what if the tightness isn’t actually the problem?



Discover how OITOO uses Muscle Activation Techniques and strength training to improve movement, reduce pain, and enhance performance.

04/06/2026

Embarking on a fitness journey is a commendable decision, but it’s not without its hurdles. From managing a busy schedule to staying motivated, many factors can hinder progress.

Embarking on a fitness journey is a commendable decision, but it’s not without its hurdles. Understand these fitness challenges with us

13/04/2026

If you’ve spent any time on social media lately, you’ve probably seen someone talking about . Maybe it was a influencer raving about faster recovery. Or a skincare creator swearing their new serum has completely transformed their skin. Or perhaps a celebrity casually mentioning their anti-aging “stack.”

Peptides are everywhere right now in clinics, online stores, and your Instagram feed. But what are they, really? Are they safe? And why is the government suddenly so involved?

Everything you need to know about peptide therapy in 2026: top trends, FDA regulations, proven benefits, real risks (incl BPC-157) and expert-backed research in plain language.

26/02/2026

Creatine is one of the most studied dietary supplements in the world, especially popular with people who lift weights, athletes, and anyone trying to boost muscle, strength, or performance. But despite tons of research, myths still swirl around it. So let’s break it down in a friendly, easy way what scientists actually found.

More 👇
https://oitoo.com/everyday-truths-about-creatine-what-science-really-says/

11/02/2026

We had a great chat with fellow Soho House members about Rethinking Injury & Strength.

During this talk we covered how the brain modulates pain, how to load exercises during/after an injury and we busted myth in the industry.

We also touched on how bad is the online advice in the fitness industry (9/10 is wrong independently of the number of followers).