02/03/2026
PREMIER LEAGUE fans have ripped into Chelsea’s new front-of-shirt sponsor after noticing it during their mammoth clash with Arsenal.
The Blues are wearing the updated kit for just the second time since confirming a deal with AI company IFS last month.
They didn’t find great fortune in the new outfit on its debut, falling to a 1-1 draw with relegation-bound Burnley at Stamford Bridge.
And things got off to a rough start against the league leaders as well, with fans immediately taking to social media to voice their distaste for the new logo.
One fan even compared the look to that of a knock-off team kit from the video game series Pro Evolution Soccer (PES).
They said: “Chelsea’s shirt sponsor looks like it was made on PES.”