The Athlete Media Group

The Athlete Media Group AMG: where pioneering talent ignites brands & audiences.

🫡For Those In The Arena.🤝🥃One of my highlights of the recent Veterans Can Festival was meeting Billy from Black Alpha Ir...
28/07/2026

🫡For Those In The Arena.

🤝🥃One of my highlights of the recent Veterans Can Festival was meeting Billy from Black Alpha Irish Whiskey.

❤️He has set up a veteran-owned & operated craft Irish Whiskey business with purpose.

💡🎉Where premium craftsmanship meets unbreakable spirit.

🎉Created for organisations, units, & groups who want something truly distinctive.

😎🦁🏉The Irish Lion’ was my highlight - created in honour of SAS legendary co-founder & 1938 British & Irish Lions tourist, Paddy Robert Blair Mayne.

📈£1 from every bottle sold online goes directly to Combat Stress.

👏💥Well played Billy - what an inspiring journey & looking forward to following you’re progress.

🤔Did you know a mulligan is a second chance to perform an action, usually after the first chance went wrong through bad ...
27/07/2026

🤔Did you know a mulligan is a second chance to perform an action, usually after the first chance went wrong through bad luck or a blunder?

🤝🇬🇧As a sports agency powered by purpose I really enjoyed meeting George Ray, founder of Mulligan Bros at the first Veterans Can festival at Pippingford Park, East Sussex at the weekend.

🎯Mulligan Bros was founded after George lost his brother, Josh, to su***de in 2023, as well as leaving the Parachute Regiment in 2024 (both my father & uncle served in the same Regiment).

⛳️They create purpose-led golf apparel & host community events that bring people together.

🏌️‍♂️Whether it’s a round with mates, a charity golf day or simply wearing their clothing, George hopes to encourage more conversations & remind people of the importance of looking out for one another.

😎Mulligan Bros is proud to support Campaign Against Living Miserably, donating 10% of all profits to help fund their life-saving services.

⛳️Golf is more than a game.

❤️It’s community. It’s conversation. It’s checking on your mates.

🗣️And George & his company stand for community, camaraderie & making a positive difference, one conversation, one round, & one person at a time.

💪Good to be backing independent.

🫡Even better to be backing better mental health.

💥Congratulations to this mighty quartet for swimming The English Channel.🎯Celebrating the 100 year anniversary of the fi...
19/07/2026

💥Congratulations to this mighty quartet for swimming The English Channel.

🎯Celebrating the 100 year anniversary of the first woman’s crossing by Gertrude Ederle.

🏊‍♀️ 4 women
🎉 100 year anniversary
🌊 Sea conditions= rough!
🏁 Distance = 48 km
🌡️Water = 17-20 Celsius
💨 Wind = 6-18 knots
⏱️ Time = 11 hours 28 minutes
🪼 Stung by a jellyfish 🤯
🐬 Escorted by a dolphin!

🇸🇦🙏Mariam Binladen
🇩🇪🙏Nathalie Pohl
🇬🇧🙏Jasmine Harrison
🇵🇹🙏Mariana Moura Santos

🔥Intrepid.
💥Trailblazing.
😎Inspiring.

😎🔥🎯💪🇬🇧🏴󠁧󠁢󠁳󠁣󠁴󠁿🏃‍♂️World mile record - absolutely brilliant! 🤩🤩 🔥What a run - 3.42.66!
18/07/2026

😎🔥🎯💪🇬🇧🏴󠁧󠁢󠁳󠁣󠁴󠁿🏃‍♂️World mile record - absolutely brilliant! 🤩🤩

🔥What a run - 3.42.66!

🎯Effective, easy & enjoyable exercise for everyone!💥AMG are delighted to be working with the fantastic team at Jim to h...
09/07/2026

🎯Effective, easy & enjoyable exercise for everyone!

💥AMG are delighted to be working with the fantastic team at Jim to help make The Shuffler famous!

💪The Shuffler - a compact, portable and lightweight device – comprises a flat bed, mounted with rollers, which can be raised to a gentle incline so the user can effectively work a greater number of muscle groups.

🦵It enables those with mobility issues to exercise their lower limbs safely & without pain from a chair or from the side of a bed.

🙏User groups include older adults, people with ADHD, stroke survivors, wounded veterans, elite injured athletes, & even those working from home!

🧐It is the brainchild of Lee Trainor who co-invented The Shuffler after suffering a series of falls.

🚶‍♂️Mr Trainor suffers with spinal stenosis; a narrowing of the spinal canal that most commonly affects older people.

😎His disabilities caused him to fall two to three times a week, but since inventing & using The Shuffler he hasn’t suffered a fall in more than two years.

🤯Falls alone in the UK cost the NHS £2.5bn annually so the benefits are clear.

🙏🙏🙏Thanks for the faith & commitment Lee Trainor Jim Kelly

👀📰👂Another great win for AMG Impact - you’ll be reading, seeing & hearing ALOT more about it in the coming weeks & months!

21/05/2026

You win when you’re twinning! 👯🥊🎯💻🎬📸📲📽️🔥

21/05/2026

🧗🧊🇨🇦The first human to climb the frozen Niagara Falls!

👀Yes, you read that right!

💪 Will Gadd is a simply extraordinary human being.

🥶💚🗣️A world-renowned adventurer, Red Bull athlete, conservationist & speaker recognized for his groundbreaking achievements in extreme environments.

🧐Will’s success was not just about physical ability but also about careful risk assessment, persistence & securing the trust of key decision-makers—from the Governor of New York to state authorities.

🌍This historic ascent is just one milestone in a 30-year career that has taken him across the globe, from Africa’s peaks to Greenland’s glaciers.

📈Will has become an expert in resilience, risk management & high-performance leadership, inspiring audiences with his insights on adventure, calculated risk-taking & seizing opportunities.

😎Will recently spoke at a global marketing agency gathering for us about his incredible journey & wowed the attendees.

🙏We are delighted to welcome Will to the AMG Pioneers cohort - another talent pushing boundaries with his incredible human story.

🎯AMG: when’re talent inspires brands and ignites audiences

20/05/2026

👯Win when you’re twinning!

🥳Delighted AMG has partnered with AI-Human production & technology studio Novai Creative & technology group.

🥊🏆We’ve created a world first TV ad for High Protein Biltong featuring undisputed super-middleweight world champion Savannah Marshall (Boxing) - built using a digital twin of the athlete.

💻📲Now running on TNT Sport (Konnected+) for 3 months alongside her own Instagram channel.

📸🎬📽️NOVAI developed Savannah’s digital twin using images, video, voiceover & specialist AI techniques — creating a cinematic-quality production in weeks, at a fraction of traditional costs.

🎯NOVAI CEO Darren Khan: "Our approach puts the talent & athlete in control — with full say over their digital twin, the content it creates, & the brands they associate with."

🪜An important step in helping elite athletes better harness their personal brand, media exposure & commercial opportunity in an AI world.

🙏🙏Huge thanks to Team NOVAI mark voysey Ben Sjögren Luke Beauchamp FRSA Jake Curtin
Dave West.

🔥🎉Yes, &, to ‘The Silent Assassin' herself Savannah Marshall - happy birthday for yesterday!

💥Exciting times ahead.

🎯Playing the game.🙏Great to spend quality time with Graeme Risby & former England Lioness Jess Clarke from Ascend Sports...
01/05/2026

🎯Playing the game.

🙏Great to spend quality time with Graeme Risby & former England Lioness Jess Clarke from Ascend Sports Management (ASM).

🔥⚽️Two passionate people bringing a high quality difference to women’s football & footballers.

📈Supporting ambition on & off the pitch.

👀Clear Vision
🎯Proper Planning
❤️Quality People

💡Looking forward to helping them build positive momentum & taking the game forward.

💥Let’s go!

⭐️🏆The Rising Stars Cup powered by Defender.💪💥What a fantastic platform to inspire the next generation of English rugby ...
01/04/2026

⭐️🏆The Rising Stars Cup powered by Defender.

💪💥What a fantastic platform to inspire the next generation of English rugby players.

🙏🔴🐂🏟️Thank you to Tongan-born, Japanese international Amanaki Mafi of Newcastle Red Bulls for spending valuable time with the future after some hard rugby!

💪🤣Feedback completely positive from the prodigal son - hard yards, inspiration, access, fun 🤩!

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