21/05/2026
The one word I use more than any other, in keynotes, workshops, exec coaching is….
No, it’s not Possiblist™! It’s…
…Notice.
We spend alot of time in organisations taking notes. When we start taking notice, things change.
Change doesn’t begin with doing more. It begins with noticing more.
Noticing has the power to change everything.
Not because the moment we notice something our life magically transforms overnight.
But because most of us are living inside patterns we no longer question.
The same reactions.
The same emotional loops.
The same stories about ourselves, our children, our boss, our team.
The same familiar thoughts dressed up as facts.
We call it “just who I am.”
But often it’s just who we’ve practised being for so long we’ve forgotten that’s not all that is possible for us.
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You know I’m as obsessed with modern neuroscience as I am with ancient wisdom!
And one of the many fascinating things about the human brain is that it prefers the familiar over the possible.
Even when the familiar is exhausting.
Even when it’s limiting.
Even when it hurts.
Why? Because familiar feels safe.
So we stay inside thought patterns that shrink us.
We replay old insecurities like they’re documentaries instead of opinions.
We keep interpreting life through the same tiny window and wonder why change feels hard.
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Awareness is powerful because once we see through the false logic of an old pattern, we can see something fresh.
The old behaviour no longer feels automatic.
The old narrative no longer feels entirely true.
The old version of us or of ‘them’, starts loosening its grip.
Not through force.
Not through shame.
Not through “fixing” ourselves.
But through 'Conscious Choice' as I talk about it in the book.
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Growth through uncertainty is not about becoming someone new.
It’s noticing what was never truly you to begin with.
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Less notes, more noticing today, I dare you.
I wonder what you’ll see differently as a result.
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