12/09/2026
There's a saying in football, and it's "train like you play."
But a lot of times, I turn this around and say, "Play like you train."
The reason is that a lot of players are great in training, and then, when it comes to match day, they worry about themselves.
What if I make a mistake? What if I cost the team? What if I...
The instinct is to play safe, go safe, survive, and get through it.
That's not why you played football.
That's not why you started football in the first place.
You played to express.
That's when you're at your best.
Like being a kid in a park: no fear, no judgement, just immersed in the moment
You did that all throughout your career, and then you get to be a pro, and something shifts.
Now there's something to lose, something to hang on to.
So instead of doing all the things that got you to where you are, you hide.
Why? Because fear has gotten the best of you.
Where football used to be played, the white lines have become your prison.
And if you get through the match unscathed, no judgement. Happy days.
And it's the same players who call me up and say, "I want to get to the higher levels. I want to play in the Premier League."
To which I say, "Do you think you're going to get to the Premier League whilst trying to avoid judgement and just surviving? Good luck."
That's why we have to change the way you think and the way you feel.
The systems and strategies you're using at the moment aren't working.
Because if you have the same thoughts, you have the same feelings, the same actions, the same behaviours, and the same results
If you change them, and we do this by flipping the way you see things
You have new thoughts, which create new feelings, new actions, new behaviours, and new results.
We're doing this already with the players we're working with.
If you want to be the next one, click the link in our bio to apply to work with us.