24/08/2026
How do I know I’m a good coach? Because my clients become leaner, stronger, fitter and healthier — by eating more.
I feel like the hardest part of my job is often convincing the client to add foods to their diet rather than cut calories, or in other words, eat more. Nutrient dense foods and doing something with the energy beat obsessing over cutting calories every time!
It’s so frustrating to me that forever the emphasis has been on restricting/limiting food and calories in order to “lose weight”!
I could rant about that sentence for hours so I’m not going there. It’s not what I’m about. My clients improve their health, strength, fitness and the way they look and feel about how they look, largely by eating more good food than they did before.
Yes there’s a programming element. Proper adaptable implementation of the program with appropriate intensity and recovery management 😵💫😵💫 is important. But it doesn’t mean a great deal if the client is starving.
A couple of examples. A current client is down ~35kg weight having added significant lean mass, so far. Phenomenal results 😳😳 All we’ve done is train appropriately, and added nutrients (good whole natural foods) to his diet.
When my partner (and now mother of my child) and I moved in together, she close to doubled her calorie intake & prioritised protein. She’s now in the best shape of her life (1 year post partum), has achieved multiple pull ups which felt like a pipe dream, and she noticed less symptoms!
The goal of a good should be to get you in the best shape of your life AND enjoy eating as much great food as possible. My mates used to wonder where I put all the food I ate because I was a bottomless pit with a six pack that just wouldn’t quit 😆 sorry not sorry
