19/05/2026
There is more to golf than hitting (or trying to hit hit) a Golf Ball. After an athletic career that brought Olympic gold, R&A ambassador Jonathan Edwards revealed in the Golf and Health report that he’d approached golf as a “performance” exercise when he first started swinging a club.
But that has changed. “Now what is important to me is the social element and the mental health and fitness aspects of the game, as opposed to just trying to get the lowest possible score. I’d be lost without golf.”
So is it just the lure of the course and cups that brings in members and visitors, or is it also the company that’s being kept and the way golf makes them feel?
In a society where customers are determined to invest in themselves – this is the age of wellbeing – golf’s credentials are obvious.
The report spells this out: Golfers live five years longer than non-golfers on average; Golf can help prevent and treat 40 major chronic diseases; Most players will walk between four and five miles on an 18-hole course – burning up to 2,000 calories; Golf provides social interaction, a significant protective factor for mental health and wellbeing.
Those benefits were found across age groups. A case study in the report looking at Strength and Balance found golfers aged 65 to 79 were stronger and had better balance than non-golfers. Players over 80 also had strength and static balance comparable with younger non-golfers.
Given it’s one of the very few sports where players can start young and continue well into later life, golf clubs should perhaps look to reshape membership to that message.
Instead of merely promoting course conditions, we aslo send messages around healthy ageing. Membership is not just as a sporting subscription, but as an investment in physical and mental health.
With the Churchill & Blakedown Golf Club sustainability drive working well, you can also be part of a club and community that cares about the environment you play in! What's not to like??
Contact us via our website for more details on membership options or call us 01562 700454