20/05/2026
With every second post nowadays being AI, thought it was the right time to bring this up again.
The amount of coaches I see putting out AI generated posts is wild, and they have no idea how much they’re hurting their business by doing this.
Picture this, a potential client is looking for a coach.
They look at a few different coaches profiles.
Come on to yours, see it’s AI crap (it’s obvious btw)
Then think “well if they use AI for their content, what else are they using AI for”
Said potential client is put off applying for coaching.
Don’t get me wrong AI can and should be used for certain parts of your business, the repetitive admin tasks for example.
Not the front facing marketing content that is suppose to engage with your audience, and build trust (it does the opposite)
Most definitely not for programming.
If you do, don’t be surprised when AI takes your “job”