07/09/2026
Happy 10th business birthday to me!
Ten years ago, in September 2016, I started this business.
After years working in education, I could see there was a space between the support schools could provide and the support some families really needed. Not because schools weren't willing to help, but because that simply isn't what the education system is there to do.
I wanted to work in that space.
I wanted to help parents understand their children, change the conversations happening at home and make family life feel different. Not just for the child in front of me, but potentially for the generations that come afterwards too.
Ten years later, I can genuinely say I LOVE what I do.
Running a business can be tough, and there have certainly been times when I've wondered what on earth I was doing. But it has also given me something incredibly precious. I get to work in my zone of genius, doing work that matters enormously to me, while building a life that gives me freedom and allows me to be there for my own family.
And yes, it supports my family and pays our bills (mostly!). I'm proud of that too. Building a business that does meaningful work and creates an income isn't something I think we need to be embarrassed about saying out loud.
But perhaps the thing I hadn't anticipated ten years ago was how much building a business would ask me to discover about myself.
I've learnt to trust my gut, lead with my intuition and become much clearer about what I believe. I've learnt that we can question the things we've inherited rather than automatically repeat them.
You don't have to parent the way you were parented. Although, obviously, if you had an amazing experience, crack on!
We can change the conversation. We can understand behaviour differently. We can create something different for our children, and those changes can travel through families for generations.
I'm incredibly proud of the business I've built, but I'm not finished building it. There are more families I want to reach, more conversations I want to have, more rooms I want to speak in and plenty more ideas rattling around in my head.
I'm building an empire. I'm not there yet, but give me time.
So, happy 10th birthday to my business, and thank you to every family, school, organisation, colleague, friend and person who has been part of these ten years.
Here's to the next chapter.