09/09/2026
Some say influencer boxing turns the Sweet Science into a circus, disrespects athletes who dedicate their lives to the grind, and rewards clout over genuine skill.
Others argue it brings millions of new eyes, massive paydays, and a fresh audience to traditional fighters who finally get showcased on the undercards.
As a coach, I see both sides:
The upside: Gyms are filling up and younger generations are actually watching boxing again.
The downside: Fundamental craft and years of sacrifice get sidelined for social media antics.
Where do you stand? Is this modern entertainment saving boxing, or watering it down?