Mike West Coaching, Below The Mudworks, 138 London Road, Hastings (2026)

11/06/2026

Am I the only one who’s thinking this?

Same template. Same AI. Same jargon. Different logo - if they even bothered to add one.

AI is great. I use it in my business for loads of stuff. But surely I’m not the only one who sees these and thinks it’s doing more harm than good.

Because this tells me everything I need to know about a business before I’ve even read it.

Half of them haven’t even branded it. At that point why have a brand at all?

There’s always a bold promise somewhere in there. But that promise dies the second I can see the business couldn’t be arsed to deliver it properly.

If it can’t go above and beyond for its own marketing, why would it go above and beyond for me?

Yeah, most people probably scroll past without thinking twice.

And some smart arse will tell me they made a million off one of these yesterday.

But in a world where everyone’s doing the same thing…

The simplest way to stand out is to zig when they’re all zagging.

03/05/2026

Gym owners Spotify wrapped top exercise would be the Henry Drag.

22/04/2026

“But it’s more expensive”

Yes. It is.

Because I’m a snob - specifically about the standard of coaching you get when you walk through our door.

I expect our coaches to know your name before your second session. I expect them to know you had a rough week, that your lower back has been playing up, and that you’ve been quietly chasing a deadlift PB for the last month.

I’ve worked in big gyms. I’ve watched people show up consistently for six months and leave almost exactly as they arrived - because nobody was paying close enough attention to push them forward.

That doesn’t happen here.

I’d be mortified if one of our coaches let you use the same weights for your bicep curls and your deadlifts. Your glutes are one of the most powerful muscles in your body, if your deadlift weight matches your curl weight, someone hasn’t been doing their job.

If you’ve been with us for 8 weeks and you’re not noticing a difference in how you move, how you feel, how you perform - then we haven’t done our job. Not because we sell quick fixes, but because proper coaching gets results.

So yes, others are cheaper. But cheaper has a cost, and you tend to feel it in the progress you don’t make.

If your current gym doesn’t know your name - DM me. Your first 7 days are on us.

13/04/2026

A sense of calm is restored

I love spending time with my kids,

Part of the decision to become self employed was to be there for family time.

But I can’t deny the sense of calm I feel now that they have gone back to school.

My routines can come back,

I know where I am day to day,

I can book meetings knowing where my gaps are,

I can work on the business in the hours I’m not in the business,

I hated the 9-5 structure but thrive in the constructs of my own routine.

Anyone else been missing their routine?

30/03/2026

I never saw this coming…

My daughter wanting to play rugby,

The daughter whose never let me live down the day we went down a stream bank on our arses and got covered in mud,

Because she doesn’t do mud,

Now wants to play rugby.

But should it be a surprise to me?

I didn’t start playing football until I was 10 but went on to win a national schools title and 5 back to back county cups,

I never knew I was fast until I won a school sports race and then went on to break a county record in my first race,

I gave up football to pursue track after finding myself 3rd in the country for high jump,

Part of the reason I quit PE teaching was because it drained my love of all sport for myself,

But now find myself deeply engulfed in adult PE through being a coach and owning a gym,

Whilst finding my own sport more enjoyable than ever - around the injuries.

So when I say I never saw this coming, I guess I have never really seen anything coming until the stars aligned and put me where I was,

Maybe this is just another one of those moments…

All I know right now is that I am just a little bit excited to see where this journey takes her.

Address

Below The Mudworks, 138 London Road
Hastings
TN376NA

Website

http://neon.page/mikewestcoaching

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