26/05/2026
🤝 Partnership Announcement: ATW Events x SunGod
We’re excited to announce a new partnership between ATW Events and SunGod, bringing together one of the UK’s leading endurance event organisers with the performance eyewear brand trusted by athletes around the world.
This collaboration is focused on enhancing the athlete experience both on and off the race course, with SunGod supporting the ATW community through premium performance eyewear designed for running, triathlon, cycling and endurance sport.
As part of the partnership, ATW athletes will have access to exclusive SunGod benefits, activations at selected events, and opportunities to experience the brand’s award-winning sunglasses and commitment to sustainability firsthand.
“At ATW Events, we’re passionate about creating exceptional experiences for athletes of all abilities,” said James Shipley, Managing Director of ATW Events. “SunGod’s commitment to performance, innovation and community perfectly aligns with our values, and we’re excited to work together to bring added value to our participants throughout the season.”
Oliver Hallstrom, Head of Partnerships at SunGod, added: “ATW Events has built an incredible reputation for delivering welcoming, high-quality endurance events across the UK. We’re proud to partner with an organisation that shares our passion for sport and community, and we look forward to supporting athletes as they train, race and achieve their goals.”
Together, ATW Events and SunGod are set to inspire and support the endurance community through a shared passion for performance, adventure and memorable race-day experiences. 🚀
