Affinity Wellbeing • CrossFit UVA • HYROX Frome

Affinity Wellbeing • CrossFit UVA • HYROX Frome Premier Gym and Functional Training Facility. Train Hard, Take Risks, Make Friends, Live Life At AFFINITY we train athletes. We train professionals.

We train individuals. The common thread binding our clients is Will: to suffer, to throw former selves on the fire, to overcome and to change. For some of these individuals fitness can mean the difference between life and death. For others it’s the decision between a life well lived and a life squandered. Our objective is functional fitness, and not merely the appearance of fitness - actual capacity strengthens confidence, a facade is merely physical. We embrace traditional ideas, and continue to create and implement new ones. We’re experienced, creative, inquisitive and experts in our fields. The training CAN BE painful. There are no shortcuts. Our culture, dedicated to The Art of Suffering, is both safety net and inspiration. WE GET RESULTS.

18/09/2026

🖤 ⚡️ ✌🏻

We Are AffinityPaul is Co-Founder of Affinity Wellbeing, with 16 years in the fitness industry and a background in desig...
17/09/2026

We Are Affinity

Paul is Co-Founder of Affinity Wellbeing, with 16 years in the fitness industry and a background in design and photography spanning 27 years, including work with companies such as Nike and adidas.

He holds qualifications across CrossFit, Personal Training, British Weightlifting, kettlebells, Pilates, Reformer Pilates and more. But, like Kat, he’d tell you that qualifications only tell part of the story. His biggest strength has always been making things happen. Spotting potential. Helping people develop. Turning ideas into something real. Looking at what exists and asking how it could be better.

His design background naturally feeds into all of this: branding, marketing, clothing, events, photography, creative direction, and even our CrossFit programming.

That same attention to detail shapes the way he approaches our programming, creating WODs that are not only fun and engaging, but deliver the greatest possible return for our members. He understands what works, what doesn’t, and, importantly, why. It’s an instinct for detail that extends beyond what people see.

And alongside all of that, he still coaches, trains and competes. Approaching 50, he’s never bought into the idea that getting older means doing less. He believes the basic fundamentals work. Train consistently. Move well. Eat well. Recover. Sleep. Repeat. Nothing particularly glamorous. Just the things that work when you do them for long enough reaps rewards.

Becoming a father changed the reason behind it all. His sons are watching. So the goal isn’t to look like you have everything figured out. It’s to show them what it looks like to keep going, keep learning, take responsibility and have a go at things that scare you. That might mean training on the gym floor, competing in an arena, running, climbing a mountain or getting out on the water. And sometimes getting it completely wrong. Because 16 years in, Paul is still learning, and still looking for the next idea.

The goal was never simply to get fit. It’s to keep moving forward. To keep becoming. And to build something worth leaving behind. Until Victory Always.

🖤 ⚡️ ✌🏻

We Are AffinityKat has spent more than 20 years working exclusively in the fitness industry. Over that time, she’s built...
16/09/2026

We Are Affinity

Kat has spent more than 20 years working exclusively in the fitness industry. Over that time, she’s built a depth of experience that goes far beyond qualifications alone.

She holds a Level 4 Personal Training qualification, alongside specialist Level 4 qualifications in exercise after stroke and exercise and nutritional interventions for obesity and diabetes. Level 4 is a different level. It’s advanced specialist education, far beyond a standard Personal Training qualification.

She also holds an extensive range of Level 3 and specialist qualifications covering exercise referral, older adults, ante and post-natal exercise, nutrition, CrossFit, British Weightlifting, Pilates, Reformer, kettlebells, running and more.

Her experience and knowledge have also led to her being headhunted by leading governing bodies within the industry, something she’s incredibly proud of, but probably wouldn’t mention herself. Because for Kat, qualifications have never been the finish line.

Years make the coach. Almost twenty years of working with real people. Learning how different every body, circumstance and goal can be. Adapting when things don’t go to plan. Continuing to study. Making mistakes. Getting better. And she doesn’t just ask those she coaches to do the work. She does it herself.

Her sons are growning up watching their mum train, compete, race, struggle, succeed and get back up again. Whether it’s at work, on the gym floor, in the arena or standing on a start line, she continues to put herself outside her comfort zone. Not because she has anything left to prove. Because she believes in leading by example.

And perhaps the most important thing about Kat is that, despite everything she’s achieved, she still considers herself a student of the craft. There is always more to learn. That humility is a big part of what makes her the coach she is. It’s also why her diary is rarely easy to get into.

But the reason people come back isn’t the qualifications. It’s the person behind them.

🖤 ⚡️ ✌🏻

It’s our birthday!16 years ago, we started Affinity with a simple idea: to build something that was about more than just...
15/09/2026

It’s our birthday!

16 years ago, we started Affinity with a simple idea: to build something that was about more than just a gym.

We’re incredibly proud of what we’ve created in the town we live in and love. Over the years, we’ve introduced Kettlebell Bootcamps, large-scale outdoor training, Runs of the Wild, functional fitness facilities, a British Olympic Weightlifting Club, CrossFit, HYROX, adventure weekends and plenty more.

But the things we’re proudest of aren’t the programmes or the facilities. They’re the people. People who have found confidence, made lifelong friendships, changed careers, met their partners, got married, had children and discovered they were capable of far more than they thought.

We’ve deliberately kept ourselves out of the spotlight on social media for the sake of it. You’ll find us training alongside you, in the gym, on the road or taking on the same challenges we ask of you out there in the arena, and beyond.

We believe in practising what we preach from training to nutrition, from testing that training in the real world and continuing to learn.

We’re a small, independent, family-run business. A husband and wife team with a exclusively combined 36 years in the fitness industry, thousands of hours of coaching and an enormous amount of work behind the scenes.

Affinity was never meant to be about us. It’s about what we build together. And after 16 years, we’re only getting started.

Over the next few days you’ll learn a bit more about us, where we are going and then we’ll go silent for another 16 😆

We are Affinity.

🖤 ⚡️ ✌🏻

Shout out to Nick and Shelly today smashing SUPBIKERUN Set in the Lake District, the SUPBIKERUN Ullswater event pushed ...
13/09/2026

Shout out to Nick and Shelly today smashing SUPBIKERUN Set in the Lake District, the SUPBIKERUN Ullswater event pushed over 400 athletes across paddle boarding, cycling, and trail running, with demanding conditions forcing several DNFs.

Nick conquered the long off-road course (6k SUP, 37k MTB, 8k run), taking 1st place in his age category. Shelly completed the long road option (6k SUP, 40k road bike, 8k run), securing an impressive 6th place in her age category.

Awesome efforts 🫶🏻🎉

🖤 ⚡️ ✌🏻

11/09/2026

P E R F O R M A N C E + C U L T U R E

IN THE STREETS.
INTO THE WILD.
IN THE GYM.
IN THE ARENA.

AUTUMN TWO SIX 🖤

The best time to join is when you’re not making it a resolution. Head in to weekend thriving. 🖤 ⚡️ ✌🏻
09/09/2026

The best time to join is when you’re not making it a resolution. Head in to weekend thriving.

🖤 ⚡️ ✌🏻

08/09/2026

SAVE THE DATE.

Full details next week.

🖤 ⚡️ ✌🏻

What a day a PR’s finishing it on an epic high for Fi with a 103kg Deadlift up from 91kgs. What a powerhouse 🫶🏻🖤 ⚡️ ✌🏻 ...
07/09/2026

What a day a PR’s finishing it on an epic high for Fi with a 103kg Deadlift up from 91kgs. What a powerhouse 🫶🏻

🖤 ⚡️ ✌🏻

Shout out to Sarah Magee 👏 It takes a special kind of person to turn up for retest week after a weekend of absolute hell...
07/09/2026

Shout out to Sarah Magee 👏 It takes a special kind of person to turn up for retest week after a weekend of absolute hell at Tribal Clash … and still walk away with a PR 😂🔥

Almost 2.5 times body weight.

🫶🏻

🖤 ⚡️ ✌🏻

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UVA, Unit 6&9 Keyford Court, Manor Furlong
Frome
BA114BD

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