Altego UK

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24/06/2026

Wait… Did I just see Harry Styles wearing alt*ego sunglasses or was it a dream? 👀

We were lucky enough to attend the Harry Styles Together concert with friends and family, and what a night it was. Amazing music, incredible energy, thousands of people singing every word, and memories we’ll be talking about for a long time.

Harry has always embodied so much of what we love at alt*ego. Effortless style. Confidence. Individuality. The ability to stand out without trying too hard. And he’s a runner!

So naturally, we couldn’t resist having a little fun with AI and imagining what it might look like if he wore alt*ego. 😎

To be clear… the image is AI-generated. Harry isn’t wearing our sunglasses. Yet.

But every brand starts with a dream.

And we’ll keep building, creating and pushing forward until one day he notices us.

Until then, we’re just going to enjoy the music, the inspiration and the journey.

Who knows? Maybe one day we’ll make it happen. ✨

Straight from the launch to the ride. 🖤🤍There’s nothing more rewarding than seeing a new product go from the stand to th...
23/06/2026

Straight from the launch to the ride. 🖤🤍

There’s nothing more rewarding than seeing a new product go from the stand to the road in the very same day.

At Joyride Festival on the Isle of Wight, we unveiled our limited edition LeBlanq x alt*ego sunglasses, and before long, riders were already putting them through their paces.

Designed exclusively for the LeBlanq community, the black and white frames feature adaptive photochromic lenses that respond to changing light in real time, opening to 22% VLT in overcast conditions and automatically darkening to 10% VLT under bright sunshine, helping you maintain clear, comfortable vision throughout every ride.

It was incredible to spot so many early adopters wearing them across the route, proving that performance and style belong together.

Thank you to everyone who stopped by, tried them on and made them part of their ride. We can’t wait to see where they go next.

11/06/2026

Great products don’t happen by accident.

Behind every pair of alt*ego eyewear are countless decisions, material samples, factory visits, product tests and conversations about how we can make things better.

Founder Selena believes in being hands-on throughout the entire process, from sourcing materials and meeting manufacturers to understanding the latest innovations and inspecting products in person.

Because quality isn’t something you add at the end. It’s built into every decision from the beginning.

This trip was all about exploring new possibilities, learning from experts, and making sure every future product continues to meet the standards we set for ourselves.

The details matter. That’s where great products begin.

✨ More exciting things to come.

04/06/2026

Confidence is in the details. 🕶️

Celestial Gold combines high-performance polarised lenses with a bold gold finish, delivering exceptional clarity while cutting through glare on the brightest days.

Finished with precision-set metallic gold Swarovski crystals and built to perform, every detail has a purpose.

☀️ Category 3 sun protection
🕶️ Polarised lenses for enhanced visual clarity
🌊 Anti-salt water coating
🛡️ Scratch-resistant and impact-resistant construction

Whether you’re by the coast, on the road, or simply making the most of the sunshine, Celestial Gold is designed for those who appreciate performance, craftsmanship and understated presence.

Strong. Refined. Unmistakably alt*ego.

03/06/2026

Good vibes, sunshine, and plenty of sunglasses. ☀️🕶️

We had an incredible time at the season launch at Thorpe Lakes, meeting so many of you and seeing alt*ego come to life beyond the screen.

From first try-ons to finding new favourites, it was amazing to watch people discover just how good performance eyewear can look and feel.

A huge thank you to everyone who stopped by, tried on a pair, had a chat, and shared the excitement with us. 🙌

Missed us? Don’t worry.

With the sunshine finally here, now’s the perfect time to explore the collection online and find your next pair of alt*ego sunglasses.

See you at the next one. ✨

28/05/2026

🚴‍♂️☀️ This summer, Joyride heads to the Isle of Wight.

A weekend built around world-class cycling, unforgettable rides, incredible food and the kind of stories that stay with you long after the finish line.

Expect breathtaking coastal roads, rolling countryside, expertly curated rides and the chance to ride alongside legends, all set against one of the UK’s most spectacular island backdrops.

From sunrise coffee rides to unforgettable evenings, Joyride Festival blends performance, community, culture and adventure into one extraordinary experience.

✨ Ride with inspiring athletes
🌊 Explore the stunning Isle of Wight
🍽 Enjoy exceptional food and hospitality
🎶 Live entertainment and festival atmosphere
🚴 Routes designed for all levels of riders

Whether you’re chasing a personal challenge, riding with friends or simply looking for an incredible cycling experience, Joyride Festival is where it all comes together.

Limited places available.

Discover more and secure your place:
https://www.leblanq.com/pages/joyride-festival-isle-of-wight
(Link in bio)

CyclingCommun

22/05/2026

Behind every polished campaign, every crisp product shot, and every launch you see… there’s a lot happening behind the scenes. ✨

Creative concepts, collection planning, styling, product prep, content direction, endless takes, tiny adjustments, and the pursuit of getting every detail just right.

What looks effortless on your feed is built with hours of work, creativity, and obsession with quality behind the camera. 🎬📸

This is a little glimpse into the world behind alt*ego. Because great products deserve great storytelling.

Performance. Style. Precision. From concept to final shot.

Some miles are easier when you ride them together. 🚴‍♀️✨Good conversation, shared effort, fresh air, and eyewear designe...
17/05/2026

Some miles are easier when you ride them together. 🚴‍♀️✨

Good conversation, shared effort, fresh air, and eyewear designed for crystal-clear vision from the first pedal stroke to the last. Because performance feels even better with company.

Who’s your favourite cycling partner? 👇

Not made to blend in.Alt Ego Celestial is where sharp performance meets unapologetic self-expression. A sleek black shie...
11/05/2026

Not made to blend in.

Alt Ego Celestial is where sharp performance meets unapologetic self-expression. A sleek black shield silhouette paired with Swarovski crystal detailing in electric colourways — designed for those who want their eyewear to feel as powerful as their presence.

Lightweight. Protective. Unmistakable.

From training days to city streets, Celestial turns functional eyewear into a statement piece. ✨

Choose your energy:
💜 Violet
💛 Neon Yellow
🩷 Rose
💚 Vert

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OFFICE 7, 53A HIGH Street
Esher
KT109RQ

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