13/09/2026
The Opportunity for Tennis!
Imagine if tennis became one of the sports parents thought about first for their 2, 3 or 4 year old š¤
Other sports are already doing it creating opportunities for children to experience their sport early.
Theyāre making it fun and accessible and making them feel that āthis is for me.ā So why cant tennis can do exactly the same? šÆ
We need to change the way we think about introducing children to the game. Tots tennis shouldnāt be mini tennis for younger children. It should be its own experience. It should be a playful introduction to tennis where children can move, explore, play, laugh, try, fail and try again and more importantly want to come back every week.
This is how we build participation in our sport. Itās not about asking a 3 year old to master the perfect forehand or serve; itās about making them fall in love with the game ā¤ļøš¾
Maybe the biggest opportunity for the future of tennis isnāt finding more 6 year olds to play but instead creating more 3 year olds who already love tennis.
Agree or disagree? ā¬ļø