24/05/2023
‘Anyone who tries something new is thought mad, until it works’ (Marcelo Bielsa)
Let’s hope Toe Poke Community Interest Company works out then!!
Toe Poke is a new clothes and football merchandise brand, with a distinctive design image. The Toe Poke brand and its clothing range will be taken forward and managed by Toe Poke Community Interest Company. This clothing range, modest to begin with, will expand in time. It is Scotland’s only fans owned clothing brand, and we trade in football themed clothes to generate funding for grassroots football development in Dumfries and to support the work of Supporters Direct Scotland.
The Toe Poke Community Interest Company’s Mission Statement is to;
Earn the respect of the people of Dumfries and football supporters across Scotland.
Our brand is inspired by a famous Scottish national team goal, and the broader sporting and cultural significance of the national team’s participation in the 1982 World Cup in Spain. The goal of course is David Narey’s strike versus Brazil, which the BBC summariser covering the match, Jimmy Hill, unfortunately described as a ‘toe poke!’ The phrase toe poke still raises a smile for many football fans in their late 40s and over, and we hope to develop our Company and sales with good humour and a dash of Scottish gallousness. It is really pleasing to launch Toe Poke when the Men’s National Team is doing so well.
Toe Poke will promote conciliatory messages linked to football and the universal experiences of playing the sport and being a fan. Toe Poke celebrates the positive contribution football can make to community life, and the importance of our Men’s, Women’s and Youth national teams.
The Toe Poke brand is owned and managed by Toe Poke Community Interest Company, which is registered in Moffat in the South of Scotland.
Check out our products at the Toe Poke website;
www.toepokescotland.com
If there is one singe source of inspiration for the creation of Toe Poke, to serve football fans across Scotland, it is the fanzine movement of the 1980s and 1990s. Fanzines were fun, irreverent and full of inspired writing and cartoons. Particular favourites of mine (Ian Barr, not from Dundee but an Arab all the same) were The Final Hurdle which was a Dundee United fanzine, Not the View, a Celtic fans magazine and The Absolute Game, which covered all of Scotland and had a large circulation. There were many great English fanzines too. As football fans we are not passive bystanders, and it’s important to have as much of a voice as possible in the running of the Clubs we support. Sadly we don’t have the German ownership rules, where it is stipulated into law that the Bundesliga Clubs must be 50% owned by their members, and they own one more voting share to safeguard the Club’s interests.
The many people who work to help regenerate Dumfries town centre are an inspiration too for Toe Poke, which in time can create employment in the area. The contribution the Stove, the Guild, Mostly Ghostly, the Usual Place make to the town is immeasurable, and they are battling against an indiscriminate economy that neglects smaller towns, and sucks money into online retail.
Toe Poke was originally conceived as a way to raise money for the Arabtrust, a Dundee United supporters trust who do superb work in Dundee. Toe Poke clothes were designed for Arabs before the Community Interest Company was created to take forward the clothes commercially and for social benefit, and in time a line of Toe Poe Dundee United merchandise will be established fully. David Narey after all was a much loved United player when he scored against Brazil in 1982, and I’m pleased to say he won the League with United in the following season!!
Ian Barr with Pauline Hyslop from Rostrum Sportswear Ltd. Rostrum are a superb family owned business who will manage all the orders received for Toe Poe products.
Toe Poke is the new football fans own brand and social enterprise for all football fans in Scotland.