19/08/2026
I’ve been asked this a few times now 🤔
Why Body – Mind – Business?
These are the three foundations of personal development.
Body – Exercise and nutrition.
Mind – Your behaviour, decisions, and emotional states.
Business – The one most people don’t initially think fits.
But business also means work. Most working professionals spend around 37 hours per week at work — roughly 33% of their daily activity. With that much time invested, it clearly deserves attention.
Culture does not stop at the front door.
Leadership does not stop at the front door.
CPD does not stop at the front door.
Project management, human resources, health and safety, transport management, etc., do not stop at the front door.
Goffman’s concept explains that we wear different masks for different audiences and environments. It takes time to switch those masks — just like shifting emotional states (Mind).
Body – Exercise and nutrition can either improve your efficiency or contribute to the natural depreciation of the body.
Over the years, I’ve found that many systems, processes, concepts, and theories are very similar — just packaged with different titles.
This is why business forms one of the three foundational pillars.
The percentages might shift depending on demand, but if you are self‑conscious about at least two of the foundations, the third will naturally benefit.