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Jay Dunlop, Evolution Gym NI, Unit 4, Somerset House, 11 Somerset Road, BT51 3LL, Coleraine (2026)

14/09/2026

His diary never let his business down.

It was himself that kept getting moved.

If something was booked for work, it happened. But training, proper meals and looking after himself were always left until everything else was finished.

So we stopped trying to squeeze another generic plan into his life and built everything around the way he already operates.

His food now has protected time in the diary.

His training is a meeting with himself.

Another client might need something completely different. That’s the point.

I want to know how you work, where your week usually falls apart and what you can realistically maintain. Then we build the plan around that.

Because the best plan isn’t the strictest one.

It’s the one that still works when your week gets busy.

If work keeps pushing your own health further down the list, send me a message and tell me what your week currently looks like ✌️

10/09/2026

There were days building this gym when I wondered if we’d ever get it opened.

We still had the existing gym to run. Then every spare bit of time went into getting this place ready.

And somewhere in amongst that, I was trying to be a dad and a husband.

Even when I got home, my head would still be in here.

Could we change that?
Could we get more space over there?
How could we make it better?

I found it very hard to switch off.

Two training sessions was a good week. Some weeks there were none.

There were days I got through on coffee, a wrap from the shop and a protein bar until dinner.

Laura always made sure we all sat down to a proper meal.

And she was in the thick of it too. Helping build the gym while going through her own photoshoot prep.

Looking back at this footage, I remember wondering if we’d ever finish it.

I also remember how much we were both trying to keep going while we did.

10/09/2026

If you’ve landed on my page and you’re wondering what I actually do, start here.

I coach busy men who have trained before, lost weight before and probably already know most of what they should be doing.

The problem is keeping it going when work, family and everything else starts demanding more from them.

This isn’t another strict plan that only works during a perfect week.

We build your training, food and routine around the life you actually have.

The goal isn’t to get in shape once.

It’s to never start over again.

If you’re done making the same comeback, message me the word START.

I’ll ask you a few straight questions and tell you honestly whether I think I can help.

08/09/2026

Aran had been in the gym for years, lifting the same weights the whole way through.

Never changed a thing 👊

Now before you write him off as lazy, have a look at this.

He’s a surfer. Two to three hours in the water at a time, sometimes twice in a day.

The man is not short of effort.

Here’s what he wrote on his form though 👇

“I can spend a full week in the water, to not surfing at all for a week or two.”

Read that again.

A full week on. Then a fortnight of nothing.

And when I asked what was holding him back he gave me two things. No structure, and little motivation to make a difference.

Gym once every two weeks. Maybe.

Always chest and shoulders. Never legs, by his own admission.

But here’s the bit that actually stood out to me.

His entire week was being decided by something he had no control over.

For Aran it was the waves.

For you it’s work.

Same problem, different coat. You train when a gap turns up. When no gap turns up for a fortnight, you don’t. Then you’re back at the start wondering why nothing’s shifted in three years.

Ninety days after we sorted the structure out, this is what he said 👇

“I am in the best physical condition I have ever been in.”

And not because he started working harder.

He was already working hard. He was just doing it whenever conditions allowed him to.

We took the deciding out of it.

What decides whether you train this week?

I’ve 2 spaces opening this month. Message me the word SEPTEMBER and I’ll tell you straight whether it’s a fit.

01/09/2026

Gaz had already lost the weight once.

He just wasn’t happy at the end of it 👇

That’s the bit nobody tells you about dieting. You can do it the hard way, get to the number, and still not like what’s looking back at you.

And he’d done it properly. Four or five sessions a week, push pull legs, six or seven exercises a session.

The man knew exactly what he was doing.

Then he stopped.

By the time he came to me he’d been sat at fourteen stone seven long enough to call it a plateau.

So what was actually going wrong?

It wasn’t the gym.

Here’s what he wrote on his form 👇

“Nighttime is my downfall. Sweets or chocolate. Need to break that habit again.”

Read the last word of that.

AGAIN.

He’d broken that habit before. It came back. That’s not willpower, that’s a pattern, and he’d been round it more than once.

He’d also just taken a promotion and told me the stress was starting to creep up.

And every plan he’d been on before was too restrictive. He’d eat something off it, feel like he’d wrecked the week, and that was the week gone.

So we didn’t take anything off him.

We built it so the evenings stopped being a test he had to pass every single night.

His words at the end of it 👇

“This will be a life changer for me as it is easily sustainable.”

Leanest he’d been in years, and he held onto the muscle doing it.

Here’s the bit I want you to hear.

Gaz never needed telling what to do. He already knew.

He needed a plan that could survive the nighttime binge.

What time of day does yours normally go?

I’ve three spaces opening in September. Message me the word SEPTEMBER and I’ll tell you straight whether it’s a fit.

26/08/2026

Kyle trained for ten years and never moved off 85 kilos.

Ten years 👊

Three days a week, on his own, out in his garage.

Here’s how he put it 👇

“I was training solo for the guts of a decade and still never got results”

Now here’s what people assume about a man like that.

They assume he was winging it.

He wasn’t.

When he filled in his form he listed his bench, his decline, his rows, his squat circuit, his rep ranges. All of it.

He knew exactly what he was doing in that gym.

So what was actually going on?

Two toddlers. A job in retail. Wife working shifts.

He trained whenever a gap turned up.

This was what he said 👇

“Arm work very seldom done and by now I’m generally out of time and need to be either home for the kids or showered and ready for work.”

Read that again.

That’s not a man with a training problem.

Dinner was whatever the kids were having.

Some weeks the food was grand. Some weeks it fell apart.

And when the scales didn’t move, his head went with it.

Ten years of that.

Same goal at the end as he had at the start.

So did I fix his training?

No. There was nothing wrong with his training.

We fixed his WEEK.

Sessions that worked round her shifts. Food that survived a night when the kids were up. Nothing that needed a clear week, because he was never getting one.

Six months in he’d made more progress than the ten years before it.

And I’ll be honest with you 👇

If you’ve been at this for years and the effort has never matched the result...

it probably wasn’t your training either.

How long have you had the same goal?

I’ve 3 spaces opening in September.

If any of that hit a bit close, message me the word SEPTEMBER and I’ll tell you straight whether it’s a fit

13/08/2026

Jacob came to me to build some muscle and get his health sorted.

That was the goal. Nothing complicated.

He is photographer and videographer by trade

On his form I asked what was holding him back.

He wrote two words 👇

“Motivation and lifestyle”

Then I read the rest of the form and I could see exactly what he meant.

No training at all.

Five hours sleep and never at the same time.

Lunch skipped two days out of three, a pastry at his desk instead.

A lot of coffee.

Just a man whose week had quietly taken over.

90 days later I asked him how he’d got on.

I expected him to talk about the photos. That’s usually what a man leads with when he’s put his time and effort in and he’s got something to show for it.

He didn’t.

Here’s what he actually said 👇

“It completely changed my life and improved my health, mentally and physically, in ways I didn’t think were possible”

Mentally, then physically.

And honestly, that’s the bit that gets me every time.

Every man who comes to me comes about how he looks. Almost none of them come about how he feels.

Then a few weeks in, that’s the thing he wants to tell me about first.

You go in wanting to sort your body out, and the thing that shifts first is how you feel about yourself ✅

The body catches up. It always does.

So I’ll ask you the thing nobody asks a man who’s holding it all together.

How’s your head at the minute? Honestly 👇

Stick it in the comments if you’re comfortable, or send me a message if you’d rather not put it up in public. Either’s grand.

13/08/2026

We’d been in the new place 6 months

And we took the unit next door.

Nowhere near ready

Still finding our feet in a space that already felt too big for us.

Still working out what the place was going to be.

And we took on more anyway 👀

That’s the two of us in the video, up scaffolding, painting the wall that was knocked through.

We laid the rubber floor, moved the artificial grass across & built some kit.

We weren’t ready for that either. We just did it.

Here’s the thing I’ve learned many times over 👇

You’re never ready.

There’s no version of this where you wake up one morning, feel completely prepared, and the timing is clean. That morning doesn’t come.

If I’d waited until it felt right, we’d still be in the old place. A 1000sq ft wondering what might have happened 🤷‍♂️

And I’ll be honest with you, that’s exactly the same reason you’re still waiting for the right time to sort yourself out.

You’re waiting to feel ready.

Waiting for work to quieten down. For the kids to get a bit older. For a week where nothing goes wrong.

That week isn’t coming either…just to let you know

You start it in the middle of the mess or you don’t start it.

What are you waiting to feel ready for? 👇

Jay Dunlop

14/09/2026

10/09/2026

10/09/2026

08/09/2026

01/09/2026

26/08/2026

13/08/2026

13/08/2026

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