Performance Cycles

12/10/2026

Social media posts don’t get more special than this!!

From his first ever race wearing Performance Cycles kit, to pulling on our national jersey. We couldn’t be more proud to have been a small part of Adam’s on-going journey in the sport we love.

And a big shout to Rob & Donna as well (Adam’s parents) they’ve raised a fantastic young man that’s polite, hard working and happy to chat to anyone & encourage them to be the best they can be 👊

If you don’t already, go and give Adam a follow on Instagram adam_cycles247

23/06/2026

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📣 Excited to announce our second pop-up bar location in the Cotswold Lakes for 2026 - kicking off this Friday evening 1630-2030 we’re partnering with the team at to bring you some awesome local food and drink options and the all-important pint of CLB 🍺 with plenty of outdoor & indoor seating so bring your friends and family down for a relaxing summer’s evening and kick off the weekend in style! 😎

This week we are joined by CLB Taproom favourites serving up some amazing Sri Lankan street food that pairs perfectly with our b**r 🍻

Tag a friend who you know will love this and come down to see us at the bar for a 10% discount on drinks at our very first event in this new location - can’t wait to see you! ☀️


cotswoldcollective

17/05/2026

Our annual road race as part of the weekend is nearly here - taking place next Sunday, 24th May. And we're in need of volunteers!! If you're available and can help out, please click the link below and fill out the google form with your details....

https://forms.gle/Y6AHjHY5K2U4WKrf7

And for those that want to race it, there's still spaces and entries close tomorrow (Monday) night.

22/01/2026

Crazy range topping spec for a little over £5k!! Yep, you read that right - no we didn’t miss a 1 off in front of the 5 like some brands!!!

And at that price we still include a full bike fit and our 1st class after sales care.

Gusto bikes are now in store so come and see what a certain multiple world champion & Tour winner started his career on….

GTR MAX Dura Ace Di2 £5299 🤯 MIND BLOWN!

Yep, it's not a typo! Our GTR Max comes equipped with Dura Ace 12sp Di2 for only £5299 RRP 😍

✅ Lifetime Warranty
✅ UCI Approved
✅ GUSTO Exclusive I.L.C. Vibration-Damping Technology
✅ 32mm Tyre Clearance
✅ One-Piece Carbon Handlebars
✅ Attaque 50mm Tubeless Ready Carbon Wheels
✅ UDH
✅ Prologo Nago R4 Pas Saddle
✅ 7.1KG
✅ £5299 RRP

Get in touch with your nearest Gusto Dealer to get your new bike on order ready for the 2026 season.

05/01/2026

🚨🚨 NEW BRAND ALERT 🚨

Super excited to bring the amazing Gusto Bikes to Perfomance Cycles 🚴‍♀️

We’re excited to welcome Gusto Bikes to Discover Bikes @ Performance Cycles a performance-driven road bike brand with genuine racing heritage 🇹🇼🌍. Known for their involvement at UCI level, Gusto have built a reputation for fast, finely tuned bikes that deliver serious ride quality.

From the all-new GTR to the versatile Cobra EVO, these bikes combine cutting-edge carbon technology with race-ready performance. Every frame is backed by a lifetime warranty, so you can ride with confidence.

👉 All Gusto Bikes are available to order, with a selection in store and ready for you to come and take a look 👀 and demo bikes coming very soon. Perfectly timed for the 2026 season.

22/12/2025

Pride of place 👊

21/12/2025

Reviving an old tradition at with some of the memorabilia collected over the years and looking back at some of the events and teams we’ve supported too….

26/11/2025

Epic news from our neighbours at - earlier opening starts next week….

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We’re excited to share our NEW opening hours!
Pop in for your morning takeaway coffee before work or visit throughout the day to enjoy all your favourites. We’re here for the early risers, the lunchtime regulars and everyone in between.☕️🙌🏻

And there’s more to come… keep an eye on our socials over the next few days for a budget-busting offer to celebrate our new hours. 🎉

Come visit us! - Cerney Wick lane, Cirencester, GL7 5LW

16/06/2025

Calling all local cyclists - Swindon Wheelers are running their annual road races on the Cricklade circuit on 29th June and are short of a few helpers. If you’re available and can lend a hand, please drop us a line at the shop and we’ll pass your details on. Or contact the organiser directly.

Working together with local clubs is the only way we’re going to be able to keep racing alive….

14/06/2025

It’s been an amazing start to the season for the team and we’re super proud to be part of its continuing development.

And as the next phase of the season kicks off, the team welcomes a double world champion to the ranks…..

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Our Spring racing campaign is now done, with good success. 3 x top 12s for in Belgium , a UK win each for and and a World Cup silver for (and ).

It’s onto the next part of our journey now, and we’re welcoming double World Junior Champion .duncan60 to the squad.

The next few weeks have a varied mixture of races in Belgium and the UK, we’ll see what they bring and where everyone is after this block as we head into Summer racing proper. Onwards!

.road .uk