Maxwell Coaching

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Maxwell Coaching Endurance running and triathlon coaching in the UK. Ultra, Marathon, Triathlon, Ironman.

Independent and individual coaching with 15 years of coaching experience, for achieving your goals in endurance running and triathlon. Michelle is a EA Endurance Running Coach, UESCA Ultra Running Coach and National level ultra running coach. She is an experienced endurance athlete competing for her county in cross-country and road events and in several championship and elite starts over the marathon and half marathon distance, with PBs of 2:59 and 1:20 respectively. Michelle has podiumed or won most ultras she has competed in. 50 mile best of 8:15 at the SDW50 and 100 mile best of 18:46 at TP100. Michelle coaches all levels of ultra and marathon runners over all terrains. Chris also has a pedigree in cross-country and endurance running with a 2:34 marathon PB. Chris is UKA Level 2 qualified running coach and a British Triathlon L3 Coach. He has competed in 10 Ironman events with a best time of 9:41 and has competed as an age grouper in the World Duathlon and Triathlon Olympic and long course Champs, with the Kona Ironman World Championships has most recent Ironman in 2022. Chris coaches all levels of triathletes and runners with several age groupers and Kona qualified athletes. Jason Cuthbert and Nicky Finch make up the team at Maxwell Coaching, both have years of experience in triathlon and running respectively. www.maxwell-coaching.co.uk

https://www.trainingpeaks.com/coach/maxwell-coaching

We have 3 ways you can work with us, all 3 start with making contact through our online form or feel free to DM. Choose ...
03/10/2026

We have 3 ways you can work with us, all 3 start with making contact through our online form or feel free to DM.

Choose what type of coaching you’d prefer, triathlon or running or we are experts at the endurance juggle of doing it all.

We are incredibly passionate coaches, very experienced and flexible in our coaching approach.

Why not start your journey with us today?



Full monthly coaching, with a reduced fee for a 12 month commitment. Full unlimited contact with the coach through video calls, calls, voice notes and texts.

We offer this at a much lower fee for u18s or u23 in education, for example talent pathway triathletes or runners.

Perfect for the longer term vision, the athlete looking for a journey and a coach-athlete relationship.

New to our offering, 12 weeks of training personalised to you, but with much reduced contact through the app only and less flexibility. Great for a short term goal on a budget.

Can be upgraded to the monthly coaching at any time.

We offer mentoring calls to those who maybe have a training plan already, but they aren’t sure how to progress the plan, worried about specific details, or simply want to chat with a coach about race goals and how to approach them. We can share screens and go through plans and suggest changes within a 60 minute session.

End of season for many is arriving, some downtime and planning for next year commences. As coaches we love to start coac...
29/09/2026

End of season for many is arriving, some downtime and planning for next year commences.

As coaches we love to start coaching new athletes anytime but to have your best shot at that AG slot, Ironman pb or simply racing up a distance, give yourself time.

Dreams and goals are more likely to happen with more time. Building back up post off season and onwards over winter is where the magic can happen. So don’t wait until it’s only 12 weeks before your event, get in touch now. Triathlon coached athlete slots for 2027 are available 🥳

Please use the link in our bio or DM

Purple crew doing us proud racing this weekend, not everything went as planned but we got the results in the end!becster...
24/09/2026

Purple crew doing us proud racing this weekend, not everything went as planned but we got the results in the end!

becsterruns75 ran her socks off for the Team Bath vet ladies at the Midlands road relays. Tricky few days with illness after her brilliant half marathon last weekend, but recovered well enough to race. The team won 🥇 which made the day all the more memorable.

Tasha ran the Tissington Trail half marathon. Tasha never fails to impress running a best time for her of 1:36! And on the trail too 💫

Ben texted me at 8am on Saturday to tell me his race had been cancelled literally 45 minutes before the start! Months of preparation and huge disappointment. However, Ben rallied and today finished the 52km course of the Lake District ultra with support from his family. This was Bens first foray into ultra running and what a tough course to choose. I’m sure we will see Ben running these distances again, but first time to be a Dad again for no.2 baby.

We have space for new athletes so please DM or use the links in our bio to complete our online form.

Athlete success isn’t all about PBs, it’s about process and performance not times. The journey is everything 💜This weeke...
16/09/2026

Athlete success isn’t all about PBs, it’s about process and performance not times. The journey is everything 💜

This weekend we had many racing, we had some happy texts and some sad ones, but none of these were failures.

Steph started Day 5 of Dragons Back after a superb day 4, with a sore shin. Very common in these multi day races to get tendon issues in the foot or shin. Unfortunately she missed the cut off as so painful. But she rallied with help from the medics and finished Day 6 as a Hatchling. We both know she can finish the full and will definitely be back

We had 4 athletes at Chippenham Half, none of them ran PBs, BUT, they are successfully finished. For 3 it was a super stepping stone post injury and in marathon builds, for one it was a mental struggle after a tough week, BUT again finished and with new process goals to manage stress and nutrition.

Becca at GNR, hugely positive race, enjoyed every step. While 91 minutes is not a PB it was her best result for months and a great boost in her NY marathon builds.

Stu raced Challenge Almere-Amsterdam middle distance Tri. Huge step up in progress with a 22 minute PB over this distance and tremendous boost post Stu’s accident recovery.

David David Harvey ran the Pilgrims Marathon, felt amazing and recovered well enough to run after a long run the day before too as we build to the Spine.

Our Ironman Wales athlete sadly felt very poorly during the race so had to stop. BUT again, no one makes a decision like this lightly. Her progress in her running to race day had been remarkable. Unfortunately the timing of the illness not so but absolutely the right decision to stop.

Big weekend of racing for our purple crew. In addition to Dragons Back during the week, you can find our athletes at the...
11/09/2026

Big weekend of racing for our purple crew. In addition to Dragons Back during the week, you can find our athletes at these events this weekend:

💫 Chippenham half marathon
💫 Great North Run
💫 Pilgrims Marathon
💫 Ironman Wales
💫 Almere-Amsterdam 70.3

Triathlon coaching that supports you through your next step. The training plan yes, but also the nitty gritty of triathl...
09/09/2026

Triathlon coaching that supports you through your next step. The training plan yes, but also the nitty gritty of triathlon as well.

💫 Stepping up to Ironman, TT bikes, aero bars, fuelling

💫 AG qualification, what races, when, logistics, racing internationally, bike transport

💫 How to qualify for Ironman and 70.3 worlds, what does it take?

💫 Wanting to mix up your triathlon racing with other endurance events like ultra running or long cycling events? We are experts at this juggle. We know some of you want to do it all!

💫 We have first hand experience of the elite pathways and juggling around school and university.

💫 We have had great success with AG podiums

💫 Racing into your 50s and 60s and beyond. We coach many masters athletes across all disciplines with great success.

Get in touch:

1. Link in Bio
2. DM
3. WhatsApp

There are so many reasons to hire a coach for your running or triathlon training and racing aspirations. Many people don...
02/09/2026

There are so many reasons to hire a coach for your running or triathlon training and racing aspirations. Many people don’t and we’ve asked why. Here are 3 reasons they don’t and our response to why you can definitely benefit from being coached in all situations:

1. I’m not good enough to be coached…
Anyone can be coached! Ability is irrelevant to a good coach. How you apply yourself to training/life and how well you communicate is the key.

2. I’m only training for 5km to half marathon / short triathlons…
You can still really benefit from individual training, mentoring and support. We plan and support exactly to your needs, working on strengths and weaknesses, watching load around training and regularly checking in.

3. I’m too old!
We fully support masters athletes on their incredible journeys. Biggest challenge is the incremental load, ensuring this is built carefully and managed around life. S&C to support life and exciting goals. Equally we challenge and push you when we feel that step is required.

Looking for a coach? We’re ready and waiting for your DM.
Alternatively use the links in our bio to complete our online form.

Summer of fun and heat waves for the purple crew. Holiday away in the Alps for coach Chris and Michelle with some cheeky...
23/08/2026

Summer of fun and heat waves for the purple crew.

Holiday away in the Alps for coach Chris and Michelle with some cheeky racing and Tour de France touring.

Here are some highlights of our athletes fun through late July and August:

1st AG at the Oydessey standard distance triathlon 🤩

Stuart Macnamara finally raced a triathlon after a tough year with injury. T100 standard distance and hoping to keep up the momentum now 🤩

Coach Chris Maxwell took on the Alpe D’Huez Long Triathlon. What an event on a very warm day. Well done Chris 🤩

Talent pathway triathlete Soph finished 1st AG and 6th overall female, beating 3 pro women, in the Alpe D’Huez Duathlon. Incredibly hot weather too 🤩

U23 pathway triathletes Josh and Harry Maxwell competed in the World University Championships in Switzerland. Solid individual performances but an outstanding 3rd place for the GB team in the Mixed Team Relay 🤩

Iain Iain Cameron finished the Lakeland 50. Strong months of training ticked off and a result Iain deserved 🤩

Looking for endurance coaching, triathlon or running or we specialise in the mix of these sports, please get in touch 💜

We had another amazing weekend of racing and enjoyment for our purple crew. As well as Tasha in the summer spine challen...
24/06/2026

We had another amazing weekend of racing and enjoyment for our purple crew. As well as Tasha in the summer spine challenger north (see previous post), we had athletes all over challenging themselves and finishing with smiles.

emma franklin ran the Ultra Wales 50. This was a race to test the fear factor, the unknown and of course to nail down fuelling in mountains. Emma has been training so hard for UTMR, this race was everything we wanted it to be. Strong to the finish, fuelling nailed 🤩

Sam ran the Run through Morzine/Avoriaz 50km. Local (ish) for Sam, lovely trails and exactly what we wanted as a race aim before Sam takes a break to finish her Masters. Superb racing in hot weather, 20th lady was the icing on the cake 🤩

becsterruns75 ran the Giants Head Marathon. Very new to trail running after racing well on roads for many years. Everything about these types of races was new. This race for Bec was all about the medal, but we think we’ve got her into trail running now 😁💜

Ben (newly returned to being coached by Michelle), also ran Giants Head marathon. Stepping stone to his first ultra in September, carefully building back after a knee injury.

competed in the Gower SwimRun with his regular racing buddy. Bouncing off the back of ultra training, some speed work sharpened Jon up nicely for this with some specific swim/run bricks. Jon and his buddy won the event too 🤩

Brilliant weekend and we have loved the purple crew support this week. Onto the next races 💜

The biggest congratulations to coached athlete . A goal and focus for the whole year since summer spine last year. Tas...
22/06/2026

The biggest congratulations to coached athlete .

A goal and focus for the whole year since summer spine last year. Tasha not only got to the start of the Spine Challenger North but finished 4th woman 🤩

In the proceeding week Tasha was so ill she didn’t work and spent two days in bed! We weren’t sure whether it was a good idea to even start, but I knew after the commitment to this race, that Tasha would start. We had a plan to watch the effort and heart rate at the start, even mostly hike.

First check of the tracker by coach, 6th female 😃 Tasha went on to finish 4th woman. Follow Tashas full story on her posts, but just to say: Never limit yourself, it’s not over until it’s over!

Address

Chippenham
SN146LE

Telephone

+447813007418

Website

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