Williams Cycles Cheltenham

Williams Cycles Cheltenham Williams Cycles is a family run cycle shop, established in 1904. We do everything to do with bikes!

Dont forget to have a look at our ebay store as well, link below in the website section

The HONC happens year in year out and is an absolutely amazing vide! The amount of effort that goes on behind the scenes...
05/09/2026

The HONC happens year in year out and is an absolutely amazing vide! The amount of effort that goes on behind the scenes to make this awesome event happen is truly astounding! Big up everyone who's involved in making it happen!!

We are proud to be a small part of it, if you need any last minute fixes or spares then come see us at the start line. We will also have some hydration tabs and energy blocks to give away to help keep you fueled up!

This is all for charity and you can still be a part of it! There are multiple routes available for all rider levels and you can turn up tomorrow and sign on and ride!! So get your bike out, eat plenty of food, get a good night's sleep and get yourself down to Sudley Castle tomorrow morning!

It's set to be an absolute belter of a day!! 💥🥳🌞🔥

🤝 We’ve built up something special for Josh at our bike park, and the marriage of this frame colour and bar and stem c...
23/05/2026

🤝

We’ve built up something special for Josh at our bike park, and the marriage of this frame colour and bar and stem combo has had us drooling.

Question is…. Would you run it?

As low as £1999!We have a few closeout models of the Merida Espresso left in stock, so we’re slashing all the prices on ...
21/05/2026

As low as ÂŁ1999!

We have a few closeout models of the Merida Espresso left in stock, so we’re slashing all the prices on them! Come grab a bargain while you can!

There is still stock of these closeout model year One-Sixty 8000’s!Originally £6600, prices are getting down to £1000 o...
16/05/2026

There is still stock of these closeout model year One-Sixty 8000’s!

Originally ÂŁ6600, prices are getting down to ÂŁ1000 off!

Come by and we should be able to sort you out one, just like this lucky customer has!

The faces you know and love… on bikes!Thank you for the demo bikes, thank you Gary for the front flip, and thank you Do...
13/05/2026

The faces you know and love… on bikes!

Thank you for the demo bikes, thank you Gary for the front flip, and thank you Dom’s helmet for saving his noggin.

Good stuff!

The eOne-Eighty Freeride! 120nm of torque, 180mm travel front and rear, and the burliest kit to handle the hardest hits...
12/05/2026

The eOne-Eighty Freeride!

120nm of torque, 180mm travel front and rear, and the burliest kit to handle the hardest hits!

The closest you can get to a Land Rover on the way up, and a downhill bike on the way down!

Meet The Staff - Lewis!Another member of our team of mechanics, chances are if you’ve had a new bike off of us in the pa...
09/05/2026

Meet The Staff - Lewis!

Another member of our team of mechanics, chances are if you’ve had a new bike off of us in the past year, it’s passed through Lew’s hands to the sound of some mellow tunes.

Lew’s favourite biscuits, if you enjoyed the new bike and want to treat him, are Custard Creams.

Staff Bike Check - Dan’s Bolt!Trusty, hard-wearing and steel are Dan’s buzzwords when it comes to a bike, and this litt...
08/05/2026

Staff Bike Check - Dan’s Bolt!

Trusty, hard-wearing and steel are Dan’s buzzwords when it comes to a bike, and this little slice of British 4X history is very much at home at our park.

Staff Bike Check - Aiden’s Dirt 500!Once again stripped to the frame and rebuilt to his likeness, our shop’s Saturday b...
06/05/2026

Staff Bike Check - Aiden’s Dirt 500!

Once again stripped to the frame and rebuilt to his likeness, our shop’s Saturday boy and Shredhill’s jump tester has added Halo, Gusset and Marzocchi goodness all over his trusty rig.

Address

82-86 Albion Street
Cheltenham
GL522SE

Opening Hours

10am - 4pm

Telephone

+441242512291

Website

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