25/08/2026
There's a scene late in The Devil Wears Prada 2 where Miranda Priestly, the editor-in-chief of New York fashion bible Runway, finally calls her former assistant Emily Charlton out. Emily, now a senior executive at Dior, has been secretly engineering a takeover of Runway, planning to install herself as editor and push Miranda out for good. It's a long-running grudge wearing a rescue plan. When Miranda turns to her, she explains:
"You're beautiful and intelligent, but no, you don't have what it takes [to step into her shoes as Editor-in-Chief]. I'm sorry. But you're not a visionary, you're a vendor."
It's the line we found ourselves thinking about on the drive home from the cinema. And we doubt we're the only ones!
A vendor, as per the Oxford English Dictionary, sells. While a visionary has original ideas about what the future could be. Both are valid. Both are real categories of work. The film makes the contrast literal: Dior, where Emily works, buys ad space in Runway. Miranda has shaped Runway editorially over decades. Emily has the resources. Miranda has the point of view.
In the real world, most founders are both. You're selling something; that's how the bills get paid. But you're also shaping how the work in your corner of the world gets done, and that's why anyone chose you in the first place.
The question isn't “which one am I?”; it's “which one am I leading with when I describe what I do?”
Most women lead with the vendor half. Often with a “just” in front of it, for good measure.
Read our full write-up at: https://www.highflyingdesign.com/magazine/business/devil-wears-prada-2-vendor-or-visionary
Andi left a comment earlier in the week that has prompted this reshare. Swipe to read her reaction. It's a powerful one. 💥 Drop a COMMENT below if it resonates.