01/01/2026
2025: Year in Review. Client Edition.
The industry tells me I need a niche. Pick one thing. Powerlifting. Weight loss. Triathlons. Transformations. You can’t coach everyone.
But this year, my clients proved that wrong.
What they achieved:
Powerlifting at local, national, and international level (and some who train for strength but never compete)
Hyrox and CrossFit events
Running from 5km to marathon distance Triathlons from sprint to full Ironman
Three clients between them lost over 60kg (not quick fixes - consistent work and sustainable habits)
Muscle building and body recomps - learning to eat more, lift heavier, take up space
Here’s what I want to say loudest:
A lot of my clients won’t have pictures I can share. No competition photos. No race finish lines. No public wins to post.
I want to shout even louder for these clients.
The ones who show up every week without the pursuit of events or competitions. Who do the work for themselves. Who navigate tough situations with grace and keep training anyway.
I highly respect their work ethic. How they carry themselves through difficult periods. How they stay consistent when no one’s watching.
Each one of them deserves just as much recognition as the ones crossing finish lines or stepping on platforms.
What they all have in common:
They’re willing to put in the work. They show up regardless of what’s going on outside of coaching. They know meaningful progress is never linear or quick.
High performers in their own lives - some in their careers, some as parents, some as athletes. All of them refusing to be put in a box.
The sport changes. The fundamentals don’t.
The person willing to do the work is my niche.
Thank you to every client, past and current, who trusted me with their goals this year. For showing up. For doing the work. Whether you’re crossing finish lines or just showing up consistently when life is hard.
Here’s to 2026.
