17/09/2026
Our genration has spent decades being lied to and sold complete bo****ks around diet and fitness that will actually create any change or sense of empowerment.
And now - after a brief change after the London Olympics and This Girl Can ads, it's back to total bo****ksd again ...but specifically aimed at midlfe women.
Firstly. fibre maxing.
You do not need to shovel in ridiculous amounts of fibre to “reboot” your gut.
You need to eat more whole foods: fruit, veg, whole grains, pulses. That’s it. No drama. No maxing.
Secondly, we've now got glute maxing.
What the hell?
The gym is already rammed with 20- and 30-somethings queuing for the hip thrust machine in pursuit of the perfect b***y. Midlife women do not need another message telling them one body part suddenly needs obsessive attention.
Yes, your glutes matter.
They help you get off the sofa, up from the floor and support your pelvis, hips and lower back.
But they are part of your body. Train the whole bloody thing.
And my personal fave at this time of year (although hands up I've written about it 20 years ago and have named a few fitness bootcamps this a while back) there’s the September reset.
The problem is the mindset behind 'Reset' particularly for midlife women.
Switch off all summer.
That's oK, you can reset.
Switch off all December and January.
No worries reset.
That is just yo-yo behaviour with midlife branding
Real change comes from learning how to stay broadly consistent through holidays, busy weeks, bad sleep, birthdays, Christmas and everything else life throws at you.
You do not need to max.
You do not need to reset.
You need a strategy you can actually live with.
If you're open to no-nonsense, effective strategies that work, give me a follow.