08/09/2026
๐ THE REALITY BEHIND THE SMILE ๐
I donโt often write posts like this, but sometimes I think itโs important to be honest about what goes on behind running a small business.
The last 5 years of building FiitZone have been some of the most rewarding, but also some of the hardest years of my life.
There have genuinely been times when Iโve wanted to give it all up.
The cost of absolutely everything keeps going up. I even got myself into debt trying to keep the previous studio going because I believed so much in what I had built and the community around it.
There have been sleepless nights, worry, stress and plenty of tears that nobody sees.
But Iโm still here. And Iโm still smiling. ๐
Because one thing about me is I don't give up easily. If something isn't working, I look for another solution. I adapt, I change things and I keep moving forward.
Moving FiitZone into a smaller studio was one of those decisions. It wasn't about going backwards โ it was about making the business sustainable and protecting what I've spent five years building.
And actually, I think our new home is going to make FiitZone even more special. Smaller groups, more personal coaching, new classes, new instructors, new equipment and a real focus on people's individual progression.
FiitZone has never just been four walls and some gym equipment.
It's the people. It's the friendships. It's the laughs. It's the support. It's our little community.
So when you see changes happening, please know there is a huge amount of thought, work and sometimes worry behind every decision. I won't always get everything right, but every decision I make is because I want FiitZone to survive, grow and become better.
All I ask is that people support us while we make those changes and give the new things a chance. ๐
This business is my baby. I've invested five years of my life into it and I'm certainly not giving up on it now.
I'm going to continue building it in the most positive, happy and sustainable way I can.
There may still be a few tears behind that smile ๐, but I'm incredibly proud that I'm still standing, still fighting for what I believe in and still excited about where FiitZone is going.
Here's to the next chapter. ๐๐ช