23/05/2026
I’m Sam.
Husband to Gemma. Dad to Jack and Billy. And I run Shaped By Sam Fitness.
Six months ago I walked away from a management job for a local authority. Good steady income. Safe.
But I’d been building this on the side for years.
Back myself or stay comfortable forever.
I went part time first. Then I jumped.
This photo is from Wales last month. Jack’s 13th birthday trip. We climbed Mount Snowdon, zip-lined at Zip World at 100mph, and spent the evenings in a hot tub. He’s a teenager now. 13 years. Where did that go?
6 days after he turned 13, I turned 39.
Twenty plus years in this industry. My final year in my 30s. Showing up to 40 fitter and stronger than ever, and bringing my clients with me.
The last six months haven’t been easy. Doubt, setbacks, and moments where I’ve thought “what the hell am I doing?” But no regrets. Just lessons.
Time freedom. Taking the boys to school every morning. Picking them up every Friday.
Working with people I want to work with. Still coaching classes and involved in the community.
Good energy every day.
I invest in myself constantly. Dubai last year. Seminars and mentorship across the country. Right now I’m learning how to use AI in my systems, not to replace what I do, but because the world is moving that way.
My niche kind of found me. Busy professional women and mums, 30 plus. Women stuck in the yo-yo diet cycle, burning themselves out with cardio, convinced they’re not disciplined enough.
They are disciplined. Just not pointed in the right direction yet.
I’m a busy parent myself. I get the school runs, the packed weeks, the Friday glass of wine.
I’m not going to hand you a meal plan and wish you luck.
Over five plus years I’ve helped hundreds of women transform their bodies and their lives. More confidence. More energy. Better role models for their families.
This page is real talk and real results.
Ben Nevis next week. Dubai in October. This life isn’t slowing down.
If you’re one of my clients reading this, thank you. You’re the reason I do this.
If you’re new here, welcome. Stick around.
DM me the word SHAPE if you want to know how I can help you.
