Trek Bicycle Bramhall

10/09/2026

Last weekend marked the start of Store Manager Laurie’s hill climb season, and what better way to test the versatility of the Trek Madone than by racing it uphill?

First was Goyt Lane, a 1.2-mile climb averaging just under 8%, followed a day later by Holly Lane a much shorter but considerably steeper test, averaging 11.7% over the race course.

The Madone is obviously a bike designed with speed in mind, but one of the things Laurie has found from riding it is just how well it adapts when the terrain changes. From commuting and longer training rides to short, steep hill climbs, it’s proved to be far more versatile than its aero looks might suggest.

For hill climb season, a few small changes have helped make it more suitable for the job lighter wheels, a 1x set-up and gearing changes depending on the course but fundamentally, it’s still the same bike he rides week in, week out.

After a promising start to the season, it was a good reminder that the Madone is a lot more versatile than you might first think.

04/09/2026

🚴‍♀️ Bramhall Wellness Day – Saturday 12 September 🌿

To celebrate Bramhall Wellness Day, we’re heading out on a slightly faster-paced ride!

The route is around 45km with 839m of elevation, making this an intermediate-level ride, with an average pace of approximately 15–16mph.

We’ll make our way to Eccles Pike for the halfway point before continuing on to District Cafe in Whaley Bridge, where we’ll stop for a well-earned coffee and cake ☕🍰

It would be lovely to have you join us! Please make sure you’re comfortable with the distance, climbs and pace, and come ready for a great ride and some good company. 😊

📅 Saturday 12 September
🚴 45km | ⛰️ 839m | ⚡ 15–16mph average

Hope to see you there! 🚴‍♂️🌿

As part of Bramhall Wellness Day here in the village, we're hosting a local road ride into the Peak District with a stop for coffee and cake at District cafe in Whaley Bridge. With the elevation we're classing this as an intermediate ride with an average speed of 15-16 mph.

01/09/2026

Meet the team:

Hi, my name is Nat and I work in sales at Trek Bramhall. I have been cycling for about 5 years now, since I first started in lockdown with my Dad. Since cresting Wizard's hill in Alderley Edge for the first time I haven't stopped riding since.

I love to ride both road and cross country, but definitely prefer my mountain bike. When not at Trek Bramhall, I will be riding my bike at university. I am definitely a fair weather cyclist and throughout the winter I will be zwifting on the turbo trainer, probably watching a film and eating haribos at the same time. When it's better weather I love to go on the Wednesday chaingang.

I love to race cross country and my highlight is definitely racing BUCS at the national series in Cannock Chase on some pristine trails. Also competing in some time trials on my road bike provides great training for the longer efforts that I experience less while racing.

I love all things bike tech and marginal gains, from Unbound and Leadville to the Tour de France and the Classics, and keep a close eye on new frames, wheels and tech being released each week. My favourite race is Milano - San Remo, but seeing Wout van Aert lead out Olav Kooij at the Manchester stage of the Tour of Britain was an incredible sight.

My bucket list ride is the Badger Divide, from Inverness to Glasgow, hopefully in one day, but that's a while off I reckon!

13/08/2026

LIGHTWEIGHT ENDURANCE PERFORMANCE

Modern Classic. The all new Domane carbon

We think that this NEW Domane ✅'s all the boxes now.
Lighter, more compliant, better hand positioning for a more natural hold similar to the Madone.
Cleaner lines, we think it looks great too.

We have 4 models in stock. M, M/L, L.

Domane SL 7 AXS 1x delivers a modern take on endurance road performance. Built from 500 Series OCLV Carbon, it combines lightweight comfort with all-road 40mm tire clearance and a clean, simplified design. A SRAM Force AXS E1 1x13 drivetrain offers wide-range gearing with fewer distractions, while Bontrager Aeolus Pro 51 carbon wheels keep the ride fast and smooth over long distances, and a sleek riser bar keeps you comfortable without cluttering your front end.

10/08/2026

Nice bit of news for us 👌

We've been recognised as an E‑Bike Positive retailer.

For us, it's simply recognition of the way we've always approached e-bikes - giving riders the right advice, selling quality products and making sure bikes are looked after properly long after they've left the shop.

If you've been thinking about an e-bike and have questions, pop in and have a chat with the team.

09/08/2026

Meet the team:

Continuing our introductions.

Jon.
I started cycling in 1986 after a rugby injury and have never looked back. Over the years, the bike has become my safe place—a source of freedom, clarity and enjoyment.
Before joining the cycling industry, my work took me to many different places. Local bike shops provided an invaluable way to meet people and discover the best places to ride. This was, of course, long before the internet and cycling apps could plan a route at the touch of a button.
During the 1990s and early 2000s, I raced cross-country and downhill mountain bikes at a competitive level, while road cycling was primarily about distance and endurance. Two outbreaks of foot-and-mouth disease brought mountain-bike racing to a halt, and the road bike gradually took over.
I also spent several years competing in time trials. As a larger rider, I was often at a disadvantage in group racing, so competing against the clock—and against myself—made perfect sense.
These days, gravel riding ticks almost every box for me. It offers variety, adventure and the freedom to clear my mind while I ride. My colleagues joke that I have a museum of bikes rather than being an active cyclist, but I still get out whenever I can and always enjoy it.
I have long been fascinated by the variety of positions people adopt on a bike. Having never experienced significant comfort issues myself, I had not initially appreciated how many riders struggle with them. That curiosity led me to discover bike fitting in 2015.
After completing initial training and making a significant investment in developing my career within the cycling industry, I joined CycleFit in 2016. That was where my education truly accelerated, particularly in postural analysis and the small, precise adjustments that can make a meaningful difference to a rider’s comfort and performance.
Towards the end of 2017, I moved to Trek, focusing on both bike fitting and sales. Helping people feel more confident and positive about their riding—and offering practical advice to improve their comfort and position—remains the most rewarding part of what I do.

07/08/2026

Over the next few weeks, we’ll be introducing the people behind the store and sharing a little more about who we are, what we ride and what cycling looks like for us outside of work.

First up, Laurie.

Outside of the shop you’ll usually find me somewhere in the Peak District riding my bike.

I’m currently training for the upcoming hill climb season, one of the shortest but most intense disciplines in cycling. The races themselves are often over in just a few minutes, but they’re built on months of training. In my case, that means early morning sessions and countless climbs.

I’ve been involved in cycling for over 13 years, both riding and working within the industry, and what I enjoy most is sharing my passion, helping people find the right bike and giving them the confidence to ride more.

What I love most about hill climbs is how inclusive they are. The atmosphere at the events is unlike anything else in cycling. One of my favourites is the Monsal Head Hill Climb, where we’ll once again be supporting the event this year by sponsoring the junior prizes for both the boys’ and girls’ categories.

If you’re the kind of person who likes to nerd out over training methods, tyre rolling resistance, and component weight, I'm your guy.

31/07/2026

It's not just us cyclists who love making the most of the sunshine ☀️

Our four 🐾-legged friends enjoy it just as much!

When put out a call for spare cardboard boxes, we were more than happy to help. 📦 Rather than sending them straight for recycling, we loaded up the van and dropped them off.

Those boxes will now be given a second life as part of fun enrichment activities, helping to keep the dogs happy, engaged, and entertained while their humans are at work. A small gesture that makes a big difference. 🐶💛♻️

29/07/2026

Saturday 8th August leaving the shop at 09:15.
Over mixed terrain a gravel bike or at least a fast rolling MTB tyre will be required for this ride.

https://www.strava.com/clubs/1599534/group_events/3516096457428334482/occurrences/FQIWpN6z0KrG18thHBTUHxQQFBAUEhQeFAAAHBbAroSH_GcAAA==

08/07/2026

This Saturday Izzy will be leading a ride from the store to give you your very own TDF stage.

Social pace, no drop ride.
Not as fast as the Tour.
Not as hilly as the stage.
Not as hot as France is currently.
No UCI ban on ice packs or sock length checks.

Leaving the store at 10:00, we will have some pre ride snacks and drinks before you set off.

Please bring plenty of water and snacks with you.

https://www.strava.com/clubs/1599534/group_events/3505334341792163250/occurrences/FQIW5Jb_1-DAuaVhHBTUHxQOFBYUFBQAFAAAHBaAur2G6mcAAA==