14/09/2026
🎣 WELCOME TO THE AKIOS/INOVA ALLIANCE — SAM BRAY 🎣
We’re delighted to welcome Sam Bray, better known to many of you as “Saltwater Blonde”, to the AKIOS/INOVA Alliance.
Sam first started fishing when she met her husband, Rob, around 25 years ago. Rob was the serious angler, while Sam was more of a dabbler.
Fast forward 25 years and, following a serious health scare and with her children growing up, Sam decided it was time to get back out on the bank and rediscover fishing.
She quickly became hooked.
After discovering YouTube and social media, Sam realised there was an opportunity to encourage more women into fishing and began creating her own content under the name Saltwater Blonde. Since then, she’s built a fantastic following and created some genuinely engaging fishing content.
And that’s exactly the kind of passion and enthusiasm we look for within the AKIOS/INOVA Alliance.
The Alliance isn't simply a team of sponsored anglers. Our members play an important role in helping us showcase AKIOS and INOVA products in real-world fishing situations, through quality photography, video and social media content.
Just as importantly, they are a vital link between the brands and the anglers who use our products. Our Alliance members are encouraged to share feedback, ideas, requests and suggestions from their own experiences, and from the wider fishing community, helping us understand what anglers want, what they like, and where we can continue to improve.
We want our products to be developed and represented by people who genuinely use them, believe in them and are proud to put their name alongside them.
Sam has already shown that she shares that ethos, and we’re really looking forward to seeing where this journey takes her.
Welcome to the AKIOS/INOVA family Sam.
👉 Follow Sam’s fishing adventures through Saltwater Blonde and keep an eye on our channels for plenty more from her and the rest of the AKIOS/INOVA Alliance.