23/06/2026
When I started coaching in 2018, I had no idea where this journey would take me.
I never imagined representing Team UK, placing 5th in the world, building a coaching business with 100+ clients, or being featured in the press.
Yet here we are.
Reading this article made me reflect.
Not on trophies or recognition.
But on the people.
Because while I’m proud of my bodybuilding achievements, I’m even prouder of the impact coaching has on the lives of those we work with.
In 2025, Evolve was born.
Myself, Naomi and Jack united by one vision: helping people become the best version of themselves.
Since then, we’ve built something special.
A community of over 100 clients, all chasing their own goals; fat loss, muscle gain, stepping on stage, or simply feeling more confident and healthier.
This year alone I’ve seen clients win titles, step on stage for the first time, uncover physiques they never thought possible, and completely transform both physically and mentally.
That’s what this represents to me.
Not success.
Responsibility.
The responsibility to lead from the front and show what’s possible when you commit to the process.
As Evolve grows, I’ve capped my own client numbers because delivering an elite service will always matter more than scaling for the sake of it.
The future excites me.
The team is growing.
The business is growing.
And the mission remains the same:
Help ordinary people achieve extraordinary things.
Thank you to everyone who’s been part of the journey so far.
📩 My coaching spaces re-open this Friday.
DM EVOLVE if you’re ready to get started.