17/09/2026
Simon was already doing a lot right.
He trained regularly. He averaged 12–14k steps. He tracked his food. His protein intake was already pretty decent. He wasn’t starting from scratch and he certainly wasn’t lazy.
But when I asked him what had stopped him achieving the physique he wanted previously, his answer was simple:
“Knowledge of macros.”
And his goals were equally clear.
First?
Get leaner.
Then?
Build.
So that’s exactly what we did.
Simon started with me at 168lbs with a 35” waist.
16 weeks later, he was 143lbs with a 29.5” waist.
25lbs down.
But this is where physique coaching becomes about far more than simply making the number on the scales smaller.
Because we were never trying to make Simon as light as fu***ng possible.
We’d achieved the first objective. Now the goal changed.
We transitioned out of the fat-loss phase, increased food and moved into a period focused on building his physique.
By week 38, Simon was back up to 151.2lbs.
Over 8lbs heavier than his week-16 low…
Yet his waist had only moved from 29.5” to 30”.
Look at the photos and you can see exactly why context matters.
We didn’t just make Simon lighter.
We got him leaner, then gave him the structure to build from it.
But there’s another part of this transformation I’m probably even more pleased with.
Simon doesn’t work with me anymore. Yet I still see him at Rhinos. And every time I do, he’s still fu***ng training. 👊🏼
Still in shape. Still applying what he learned. Still maintaining the results he worked for.
Because ultimately, I don’t want somebody to finish coaching and immediately fall back to where they started because the person telling them exactly what to do has disappeared.
I want them to leave with a better physique, better habits and a much better understanding of how to manage it themselves.
Simon did exactly that. The result outlasted the coaching.
And that’s a fu***ng good result in my book. 👊🏼
