Rugged Interactive

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Rugged Interactive Dedicated to creating technology that helps everyone be fit, healthy and have fun over a lifetime.

Rugged Interactive designs and manufactures interactive fitness equipment in Cornwall - truly original, truly fun & truly inclusive. We are a rapidly growing high-tech fitness equipment company, passionate about creating new and stimulating tools for our customers to improve their fitness. We have developed a range of products which are interactive and specifically designed to motivate people to keep both mind and body fit and active. We continue to design products for people of all ages and abilities in elite sport, adult gym, youth gym, disability and physical rehabilitation markets.

What makes Sport City Zones winning additions to indoor play parks?Our WHY behind Sport City Zones is simple... they bri...
22/10/2026

What makes Sport City Zones winning additions to indoor play parks?

Our WHY behind Sport City Zones is simple... they bring together the world's favourite sports under your roof, with modular experiences designed for:

🧩 Flexible spaces and budgets
👋 Broad age appeal
🦸 Unsupervised play
👣 High player throughput

Sport City Zones don't just fill space, they're built to maximise user experience and increase repeat visits.

Ready to bring exciting innovation to your venue?
💬 Drop us a message or contact the team: [email protected]

We're hiring: Interim Customer Experience Lead!Join us for a minimum 6-month contract and play a key role in shaping how...
19/10/2026

We're hiring: Interim Customer Experience Lead!

Join us for a minimum 6-month contract and play a key role in shaping how we deliver amazing customer experiences.

Working across the business, you'll lead our CX programme, set priorities, coordinate delivery, and use customer insights to help drive better decisions and outcomes.

What you’ll need…
* To be an experienced CX professional
* Passionate about customer journeys
* To love turning strategy into action

📍 Bristol (with frequent travel to our Bodmin office)
🏡 Hybrid working
📅 Minimum 6-month contract

Think this sounds like you?
Apply now: https://www.linkedin.com/jobs/view/4479019608/ 👈

01/10/2026

Behind the scenes with our Founder and Creative Director, Simon Heap💥🎥

Simon takes us inside the new, next generation Sport City Zone attractions, sharing the creative thinking, innovation and inspiration behind the products that are redefining active entertainment.

He explains why Rugged Interactive are shifting the future of indoor play products to be sport focussed, looking at a combination of competition and active fun!

A big thank you to Si and Peter from Sell Out Leisure for a brilliant, high-energy interview.⚡

29/09/2026

✨ Sport City Zones have officially landed ✨

We’ve given you teasers, now it’s time to introduce the next evolution of active entertainment...

Sport City Zones: 3 Zones and 3 ways to play.

⚡Next Generation Zone – new, interactive sports-themed attractions built for every player.
⚡Hybrid Zone – the perfect mix of proven Rugged favourites and next-gen innovation.
⚡Classic Zone – our iconic signature products, all in one place.

And that’s not it...

Meet the 4 new products, just launched as part of our Next Generation Zone:

🚀 Rocket Shot
🏃‍♂️ Sprint Lane
💪 Speed Strike
⚽ Own Goal

Explore everything Sport City on our website! - link in bio 🔗

IAAPA Day 3 🤩 What a fantastic few days it's been so far! We've loved showcasing Sport City Zones, meeting industry prof...
24/09/2026

IAAPA Day 3 🤩

What a fantastic few days it's been so far!

We've loved showcasing Sport City Zones, meeting industry professionals from around the world, and having some great conversations about the future of active entertainment.

The biggest highlight? Watching everyone dive straight in to try out the new products and keep coming back for "just one more go".

There's still half a day left, so if you haven't stopped by yet, now's your chance.

🚶 Head over to the North Hall and experience Sport City Zones for yourself.

📍 Find us at Booth N4729 – you can't miss us!

23/09/2026

Have you spotted our star signing?

Don't worry you've not missed him just yet...

NOT David Beckham is at our booth challenging any willing players💪

Or keep an eye out for him as he makes his way around the expo floor👀

Think you've got what it takes to beat NOT Beckham?

Put your skills to the test!

📍Booth N4729

It’s launch day at IAAPA London! We’re kicking off day 1 with the official launch of our new Sport City Zones⚽Combinin...
22/09/2026

It’s launch day at IAAPA London!

We’re kicking off day 1 with the official launch of our new Sport City Zones⚽

Combining active play and the buzz of competition!

What better way to get to know what’s new than to try it out for yourself?

Come try out our new attractions, chat to the team, and get to know Sport City Zones.

📍 Booth N4729

(It's well worth the walk)

21/09/2026

Did we just drop the star signing of the season? ⚽🔥

6 Premier League titles.
19 major trophies.
1 legendary right foot.

And now? He’s officially wearing the Rugged colours.

We can’t spill the tea just yet, but if you really want to know...

Find out at IAAPA London 22/09

📍 Booth N4729

It's the final day of IATP 2026👋Luke and Hayley have spent the past few days enjoying meeting with partners and customer...
16/09/2026

It's the final day of IATP 2026👋

Luke and Hayley have spent the past few days enjoying meeting with partners and customers, exploring exciting projects around the expo, and soaking up the Florida heat.🫠☀️

Come find us...

📍 Wyndham Grand Clearwater Beach, Florida

👉 Booth 213

Address

1 Callywith Court, Callywith Gate Ind Est
Bodmin
PL312RQ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441726981123

Website

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