15/09/2026
One of the first brands to back the show is bringing something new to it.
Adam Randall of Swarovski Optik UK on a 15m x 9m stand built to be stayed on, the Z6 and dS launches that landed at the NEC in 2026, and the walk-in Mobile Experience unit coming to the show for the first time in 2027.
Full story: https://britishshootingshow.com/exhibitor-stories/swarovski-optik-british-shooting-show/