08/09/2026
Three years ago today, our business was officially incorporated.
We started with one baby and toddler class in Benfleet on a Saturday morning, with about ten kids.
Look at us now: grassroots teams with over a hundred children, a fully packed Benfleet branch, a new Southend branch just launched, contracts in several schools, and one of the biggest holiday camps in Southend.
I’ve run a few businesses in my life. This one is by far the most successful, and a huge part of that is down to this guy. Coach George.
I used to think I had to do everything myself. But to actually grow, you need people around you, and it helps when they’re not just a copy of you. George and I are completely different. Good cop, bad cop. Intense and serious, chilled and laid back. But he works every day of the week for this business. Evenings, weekends, holiday camps, admin, all the stuff nobody sees because I’m the one who’s front and centre.
He held the fort for the last two summers running while I was out in Marbella. The kids love him, the parents love him. I genuinely don’t know a single person who doesn’t.
He also lets me ring him multiple times a day with every idea in my head, and he actually listens. Oh and personally, unreal for a night out and never turns down a b**r!
Above all, he’s loyal, and he’s got real morals. And loyalty like that gets rewarded: George is now running his own branch in Southend.
Three years in, and George is one of the biggest reasons we’re still standing, still growing, and still doing this properly. He’s not just a coach. He’s part of the family.
Here’s to the next three years, mate. 🙌
