Geoff Wilson Consultancy

23/07/2025

Saudi Pro League ‘working on deal’ to sell first club to foreign owners

01/03/2025

HOW JERRY JONES BUILT THE $10 BILLION DALLAS COWBOYS

Jerry Jones bet his life savings when he bought the Cowboys. He would transform the business of the NFL and make the club the world's richest team.

27/02/2025

ATP Tour eyes Gen Z audience growth with Overtime partnership

Tour CEO Massimo Calvelli sees opportunities to “make our brand more relevant” to attract younger demographics.

24/02/2025

Golden State Warriors blend sports and music with new album from their groundbreaking record label

The Golden State Warriors are known for their electrifying plays and superstar Stephen Curry, but now the team is pioneering a fresh gameplan: blending sports and entertainment in a way no NBA franchise has before.

16/02/2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

https://frontofficesports.com/lvmh-formula-one-olympics-paris-fc-global-sports-investment/

Louis Vuitton’s high-flying parent company is making long-term deals in Formula One, professional soccer, and beyond.

15/02/2025

NASCAR working on a year of Roblox content

NASCAR continues to race down the path of its evolving digital strategy, working with Roblox developer Voldex to bring a year of content drops and a new central hub for Driving Empire, one of the top racing games on the user-generated content (UGC) platform.

13/02/2025

LPGA rolls out revamped mobile app

The LPGA and Hero Digital have revamped the tour's mobile app just a year after overhauling the tour's website.

09/02/2025

5 Sponcon Ideas For TikTok You Can Use Right Now

Plus, a closer look at Liverpool FC's elite partner renewal video

03/02/2025

MLS to introduce Sunday Night Soccer for 2025 and will go head-to-head with the NFL

Major League Soccer will debut a new Sunday night primetime matchup in 2025 as part of the league’s push to expand its coverage. This year will mark the 30th anniversary of the league’s launch and there’s no broadcast strategy that’s more bold than one that goes head-to-head with the Nationa...

02/02/2025

Super Bowl LIX in Charts: Big Figures Behind the Big Game

The most important numbers behind Super Bowl LIX—ticket prices, commercials, and more—to put the business of the Big Game in perspective.

26/01/2025

Bundesliga lands on Roblox to boost Gen Z fan engagement

25/01/2025

Kings League’s first World Cup Nations pulls in 100m global viewers

Inaugural edition of Gerard Pique's Kings League's World Cup Nations also generates 1.5bn social media impressions.