FMcoaching

FMcoaching Health & fitness coaching for ambitious women 35+. Build strength, reduce body fat, increase your energy. l am all about balance, hard-work, and consistency.

Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my bespoke 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness shoul

d always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

Hills I will die on as a fat loss coach for women šŸ’„ 1. You didnā€™t get fat in a month. So stop expecting the same in reve...
08/09/2026

Hills I will die on as a fat loss coach for women šŸ’„

1. You didnā€™t get fat in a month. So stop expecting the same in reverse. Patience, consistency and honesty (with yourself) are your keys to success.

2. Cardio is not a great tool for fat loss. It makes you starving & burnt out, it doesnā€™t increase your BMR, and it doesnā€™t change your body.

3. If youā€™re in a calorie deficit and not losing weight, youā€™re not in a calorie deficit.

4. Electrolytes, collagen, and greens powders are adding very little to your net health.

5. Genes load the gun. Lifestyle pulls the trigger.

6. A structured strength training program followed consistently for a min of 12 weeks+ will change your life.

7. Menopause makes fat loss harder. But the same mechanism for weight loss still applies - a calorie deficit.

8. In a world where online shopping & being sedentary has become the norm, get off your arse and walk. Your steps count for more than you realise.

Which one cut you deep? šŸ˜¬ šŸ‘‡

Thereā€™s no magic meal plan or secret supplement. Just habits I donā€™t negotiate.I stay lean because I stay consistent - n...
05/09/2026

Thereā€™s no magic meal plan or secret supplement.

Just habits I donā€™t negotiate.

I stay lean because I stay consistent - not perfect.

I train with intention, walk every day, eat real food, recover properly, and honour my boundaries.

Balance isnā€™t luck. Itā€™s discipline, without the burnout or obsession.

Comment ā€œCoachingā€ if youā€™re done chasing quick fixes and ready to build results that actually stick.

I love a little ab workout to bolt onto the end of my cardio days! šŸ”„ Steal this one for your next workoutā€¦How it works:3...
03/09/2026

I love a little ab workout to bolt onto the end of my cardio days! šŸ”„

Steal this one for your next workoutā€¦

How it works:
3 sets // 60 secs rest between sets // No rest between exercises šŸ˜ˆ

1. DB Core Extensions x 12
2. DB Oblique Press x 10/side
3. Stability Ball Toe Taps x 20 (total)
4. Stability Ball Roll-outs

If you do it, let me know by commenting below! šŸ‘‡

Protein yoghurt is such a great way to increase your protein intake - plus it tastes better than normal yoghurt anyway! ...
02/09/2026

Protein yoghurt is such a great way to increase your protein intake - plus it tastes better than normal yoghurt anyway! Itā€™s NB to read the nutritional label as lots of yoghurts pose as high-protein but actually theyā€™re just high calorie!

A good rule of thumb to assess whether itā€™s high protein:
Anything above 6g protein/100g is looking good! Closer to 10g/100g is a shining star šŸŒŸ

Hereā€™s a breakdown of my recommended brands, the calories & protein (per 100g), and where to buy them in the various countries I have lived/live in šŸ¤Ŗ

Mauritius šŸ‡²šŸ‡ŗ
āž”ļø Fromage Blanc 3% | C 68 P 7g | Super U
āž”ļø Yoplait Greek Nature | C 68 P 7g | London Way (but often OOS)
āž”ļø Delta Yaourt Grec 10% | C 134 P 6.5g | Super U
āž”ļø THE WINNER šŸ„‡ Delta Yaourt Grec O% | C 57 P 9g | Super U (get there on a Thursday midday for dairy deliveries!)

United Kingdom šŸ‡¬šŸ‡§ (you are spoilt for choice here with amazing protein yoghurts). My top two:
āž”ļø Yeo Valley Organic Greek Recipe 0% | C 58 P 10g | Waitrose/Sainsburys/Ocado
āž”ļø Fage Total 0% | C 54 P 10.3g | Sainsburys/Waitrose/Tescos/Ocado

South Africa šŸ‡æšŸ‡¦ (weā€™ve been slow to the protein party, but Iā€™ve been told about 2 new brands which Iā€™ll share here)
āž”ļø The Gourmet Greek Low Fat Strained Yoghurt | C 53 P 9.5g | Available in JHB, CT & DBN. Check their website for stockists. The Gourmet Greek
āž”ļø Vars Skyr | C 60 P 11.5g | Available in CT & can order online Vars
āž”ļø Thick Plot | Approx. C 53-72 P 8-10.5g depending on flavour) | Available in CT & can order online ThickPlot

I get why youā€™re confused. šŸ«¤ Here are some tips on how to cut through the noise:1. Follow the evidence, not the influenc...
30/08/2026

I get why youā€™re confused. šŸ«¤

Here are some tips on how to cut through the noise:

1. Follow the evidence, not the influencer. If thereā€™s no research behind the claim? Itā€™s marketing.

2. Check whoā€™s getting paid. Selling the supplement or being paid to push it signals a red flag.

3. Distrust anyone naturally lean selling you a shortcut. Genetics and a green tea sponsorship arenā€™t the same as a plan that works for your body.

4. If it sounds too good to be true, it is. Real progress doesnā€™t come from one product or one hack.

5. Boring beats hype every single time. Strength training, protein, sleep, time. Boring just doesnā€™t sell that well!

Things you may or may not know about meā€¦ I am a leap year baby. Yes, I am born on the 29th of February so I am actually ...
27/08/2026

Things you may or may not know about meā€¦

I am a leap year baby. Yes, I am born on the 29th of February so I am actually 10.5 years old.

I am married to my high school sweetheart who is Italian. The first question he asks me every morning is ā€œwhatā€™s for dinner?ā€

I was born in Joā€™burg, went to school in Natal, and university in Cape Town. I then moved to the Bath in the UK, and now I live in Mauritius. I am exhausted just typing that.

I have an Honours Degree in Financial Analysis & Portfolio Management. I am also a qualified teacher (and personal trainer - obvs!)

I wanted 4 children but our move to the UK nearly broke me. Trying to juggle my 3 and their schedules at the moment makes me grateful not to have a 4th!

I love chocolate and gin. Since turning 40, I donā€™t drink wine - unless its a crisp rose ;)

If I love you, I will cook for you. My love language is food, nurturing and gifts. My cup is full when family and close friends visit us in our home.

If you donā€™t have a sense of humour, we will never be friends. Laughter is my best medicine (second to running!)

Which one are you most surprised about? šŸ‘‡

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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