Ksenia Votinova-Arnaud

28/04/2026

I didn’t leave my 9-5 to build a business that owns me.

But most people do.

They quit their job and rebuild the same cage.

→ More responsibility
→ More pressure
→ More hours

Except when you run your own business:
There’s no off switch.

I learned this early and painfully.

13 years ago, I left corporate at the peak of my executive career and built my first SaaS company Le VPN.

And I quickly hit a question most people ignore:

→ How do you build something ambitious without it taking over your life?

Because if your business depends on you all the time, it’s not freedom.

It’s a trap that leads to burnout.

This became very real for me after having kids and launching my 3rd business at the same time.

I had to build my systems around new constraints.

I don’t work 60-hour weeks anymore.
I work half of that.

→ I focus only on what actually matters.
→ Let systems and tech handle the rest.
→ And stay fully present with my family.

Last week, we were on vacation on Île de Ré.

The spring intake of the Weatherproof Business™ Launchpad is running now, so I couldn’t be offline.

→ I only had to show up for a 1-hour call.
→ My systems took care of the rest.

Most people starting a business do the opposite.

They try to do everything, instead of asking:

→ What actually matters?
→ What can I automate?
→ What can I remove?

That’s the difference.

Between:
→ Building a business
→ And building a job for yourself

I’ll break this down step-by-step in my masterclass.

If you want to build a business that doesn’t take over your life, join me next week. Link in bio.

19/02/2026

Are we ever 100% ready to start something of our own?

This is what Stephanie asked me on the Sensorship podcast, and I shared how I dared to leave a 6-figure “dream job” to start Le VPN 15 years ago.

17/02/2026

15 years ago, I made a decision that changed my life.

And it started with a 6-month experiment.

When I co-founded my first tech company Le VPN, I did not feel ready.

But I knew I did not have to treat it as irreversible.

Before going all in, I validated 3 things:

1. Is there real demand?
2. Do I enjoy building this?
3. Do my skills actually fit the opportunity?

You are not marrying the decision.
You are testing it.

Sll you need a smart, low-risk experiment.

I shared the full story on the Sensorship podcast.

The episode is out now.

12/02/2026

20/01/2026

I had so much fun talking to Jennifer on how I got started on my entrepreneurship journey and where it took me 15 years later 😊

If you are not following the Starter Girlz podcast, you should 😉 And listen to the latest episode (👋).

Find it on YouTube, Apple, Spotify… « Starter Girlz »

I hope my story inspires you to start building something of your own! 💛

30/10/2025

Are you an executive woman in tech who is secretly dreaming of starting your own business, but without risking your corporate job?

If that’s the case, then here’s what I created for you.

A scorecard that reveals the launch readiness of your business idea, and what’s stopping you from launching a profitable tech business that could replace your corporate job.

In less than 4 minutes, you’ll find clarity on what’s working and what’s missing in your current strategy and uncover your #1 focus area and the exact steps you need to focus on right now.

All you need to do is click the link and take the quiz.

My name is Ksenia and I’m a tech entrepreneur and a certified business coach.

I specialize in coaching women in tech how to build their own business without leaving their corporate jobs. I’m on a mission to empower 10,000 women to use technology to build resilient businesses that solve meaningful global problems while creating the freedom to live their dream lives on their own terms.

And after working with over a thousand executives from top companies like Google, AWS, Adobe, SAP, and others, I created this scorecard specifically for women in tech who need certainty that their business idea will work and a safe plan on how to exit their corporate career without losing their reputation and financial security.

And all you have to do is click the link in Bio and take the free scorecard.

13/10/2025

Women got 2.3% of VC funding in the US.
Yet launched 49% of all new businesses.

That math doesn’t add up, right?

Here’s what the data revealed from 2019-2024:

Women didn’t just get shut out from traditional funding.
They got “no” so many times, they invented a new way:

→ Revenue-based financing (pay back from profits, not equity)
→ Community investment rounds (customers are investors)
→ Strategic partnerships (traded equity for resources)
→ Lean launches (profitable from month one)

The “disadvantage” forced a different playbook.

No massive VC rounds meant:

→ No pressure to scale before finding product-market fit
→ No burning cash on growth-at-all-costs strategies
→ No giving away the company to hit VC metrics

Instead, women built businesses that were:

✔️ Profitable.
✔️ Sustainable.
✔️ Customer-funded.

While VC-backed startups were laying off thousands,
These businesses kept growing.

The constraint became the competitive advantage.

Being locked out of the old system meant building a better one.

This is the kind of business I help women in tech build:
Sustainable, customer-funded, and freedom-driven.

Want to build a sustainable business?

→ Stop chasing VC funding as the only path.
→ Start focusing on revenue from day one.

Sometimes the door that’s closed
Is saving you from the wrong room. 😉

03/10/2025

Freedom isn’t free.

It’s the most expensive thing you’ll ever buy.

In corporate, you pay with:
→ Your time
→ Your energy
→ Your freedom to choose

As an entrepreneur, the price changes:
→ Courage
→ Uncertainty
→ Discipline to keep going when no one’s watching.

Freedom costs more than comfort.
But comfort costs more than freedom.

Which weighs more for you right now,
the price of freedom, or the price of comfort?