ESSEC Sports Chair

27/05/2022

Want to know more about the Essec Sports Chair?
Let's see what they think about it.

25/05/2022

Great Visit PSG - Paris Saint-Germain
Thanks a lot for the tour of the Parc des Princes.

23/05/2022

RUET Katell
https://www.linkedin.com/in/katell-ruet

Who are you?
My name is Katell and I am 23 years old. I am in my 3rd year of Master in Management at ESSEC Business School, with a specialization in sport business. I like and I practiced many sports, especially tennis and football.

What is the trend that interests you the most in the sports industry?
It's amazing how data analysis can change the way we practice, from amateur to professional. From personalizing training to optimizing performance to preventing injuries, data is now essential for professional players and clubs and provides unprecedented opportunities for everyone.

What impact would you like to have within this industry?
I am convinced that sport is an indispensable part of daily life and can be an important tool for health promotion and obesity prevention around the world. I wish to participate in the development of new technologies, from nutrition to gamification, which will put sport at the center of the daily life of new generations.

Where do you see yourself in a few years?
I would like to be at the heart of the creation of new technologies for sport. I am very interested in the development of connected objects, data analysis for nutrition and performance optimization.

What has been the most interesting experience you have had within the ESSEC Sports Chair so far?
Being part of the Sport Chair is an opportunity for me to discover how diverse the sport business is. So far, I particularly appreciated the day at the Stade Français, which allowed me to better understand the interest of data in the relationship with the fans.

Thanks to our Partners: Paris Saint-Germain EDF Allianz Insep Stade Français Paris Fédération Française de BasketBall Sport dans la Ville CY Cergy Paris Université

23/05/2022

MELGAR Emma
https://www.linkedin.com/in/emma-melgar-11750a13a

Who are you?
My name is Emma and I’m 23 years old. I’m currently completing my Master in Management at ESSEC Business School, with a specialization in Sports Business.
I practice horse riding since I was 4 years old, but I also enjoy team sports as well as all the values they convey.

What is the trend that interests you the most in the sports industry?
I am very interested in the extent to which the rapid spread and use of big data has impacted the sports ecosystem. To my mind, the future of sports will be reliant on the development of new computing solutions that are capable of analyzing all collected data. That's why I'm currently doing an internship in a start-up called Footbar, which has created a tracker that footballers place on their leg , allowing them to access their statistics and to compare themselves to their teammates and professional players. In this respect, I am convinced that within a few years, Footbar will be the Strava for football and the tracker will become an essential tool in the detection of new talented players.

What impact would you like to have within this industry?
I strongly believe that sports is a vehicle for education and social inclusion. Today, it is great to see that more and more associations are involved in this dynamic of inclusion through sport, as does our partner association "Sport dans la Ville", and I would like to contribute to this engagement, by allowing a greater access to sports and by democratizing some sports that are more difficult to access.

Where do you see yourself in a few years?
To follow up on the impact I would like to have within this industry, I know that the International Equestrian Federation has projects to develop the practice of horse riding and encourage the recruitment of young talent in countries under-represented in international equestrian competitions. Therefore, I would love to be part of this project, either by working for the institution of the International Equestrian Federation, or why not by working for a start up developing tools to identify equestrian talent more easily.

What has been the most interesting experience you have had within the ESSEC Sports Chair so far?
I really appreciated the week seminar organized by the Chair which allowed us to listen and meet many fascinating people and athletes around 5 main topics : sport & inclusion, gender equalities in sport, sport & data, sport & environment and fan experience.
I was particularly inspired by the discussion about the place of women in sport, with the footballer Laura Georges and the basketball player Diandra Tchatchouang.

Thanks to our Partners: Paris Saint-Germain EDF Allianz Insep Stade Français Paris Fédération Française de BasketBall Sport dans la Ville CY Cergy Paris Université

19/05/2022

SHIRODKAR Bhargav
https://www.linkedin.com/in/bhargavshirodkar

Who are you?
My name is Bhargav, I’m 28 years old and I’m a final year student at ESSEC, following the Grande École (Master in Management) Programme. I have enjoyed playing many sports since my childhood. Football, cricket, table tennis, basketball, badminton, chess, are some of the sports I play whenever I have the opportunity..

What is the trend that interests you the most in the sports industry?
The uptake of OTT platforms in sports particularly interests me, as I believe it has the potential to change some important dynamics in the sports industry. One important factor for OTT content creators to consider is the shorter attention span of the new generation (about 8s for Gen Z and 12s for millennials, source: Sparks & Honey), another is the need to go beyond the traditional live sports and interviews to keep fans interested in the sport. Everyone has seen what a docuseries like Netflix’s ‘Drive to Survive’ can do in terms of engagement. This trend might just be the “Game Changer” to watch out for.

What impact would you like to have within this industry?
I would like to contribute towards equal opportunity, access and inclusion in sports, especially for football in Asia. I believe there is a huge potential to develop the sport in Asia, given the fan following and changing preference of the new generations.

Where do you see yourself in a few years?
I see myself working towards solving key problems in the Sports ecosystem, using analytics and creativity together. I hope to be learning from the best in the industry and developing insights into this fast evolving and ever-interesting industry.

What has been the most interesting experience you have had within the ESSEC Sports Chair so far?
The visit to the Decathlon HQ near Lille was interesting as it helped me understand the level of involvement of brands in sports. Right from sponsorships and partnerships, innovation, testing, global operations, to access to sports, and integrating sports values with the brand, it was a complete experience with an in depth understanding within a short time. The example of Decathlon’s partnership with NBA was especially an interesting one to learn about.

Thanks to our Partners: Paris Saint-Germain EDF Allianz Insep Stade Français Paris Fédération Française de BasketBall Sport dans la Ville CY Cergy Paris Université

19/05/2022

DERONZIER Remi
https://www.linkedin.com/in/remi-deronzier/

Who are you?
My name is Rémi, I am 23 years old. I'm an engineer specialized in web and mobile development, and last year I discovered the world of entrepreneurship with great enthusiasm. That's why I decided to join the specialised master's program in partnership with ESSEC and CentraleSupélec. Wanting to be an entrepreneur in the field of sport, it was only natural that I joined the ESSEC sport chair. I am also a passionate triathlete.

What is the trend that interests you the most in the sports industry?
I am fascinated by the new technologies that allow athletes to excel even today. In particular, as a triathlete, I love the world of connected objects in endurance sports that allow you to surpass yourself at every training.

What impact would you like to have within this industry?
As a passionate triathlete, computer engineer and entrepreneur, I would like to set up an ambitious project in the field of connected objects to improve the performance of endurance athletes.

Where do you see yourself in a few years?
In a few years, I would like to have created a start-up in the field of sports technology that would optimise the performance of endurance athletes.

What has been the most interesting experience you have had within the ESSEC Sports Chair so far?
Without a doubt, the experience that impressed me the most was the visit to the INSEP where I was able to discover a unique ecosystem that brings together the greatest French athletes.

Thanks to our Partners:Paris Saint-Germain EDF Allianz Stade Français Paris Fédération Française de BasketBall Insep Sport dans la Ville CY Cergy Paris Université

03/05/2022

03/05/2022

A wonderful evening we co-organised with the ESSEC Alumni Club Sport Business on the state of sports in 2022!

26/04/2022

BASSIERE Manuel

https://www.linkedin.com/in/manuel-bassiere-a66199141/

Who are you?

My name is Manuel Bassiere and currently in my last year of master’s at Essec Business School, specialized in the Sport Industry. I am always looking for some action with a great dose of energy and positivity. My mother would describe me as an adrenaline ju**ie, and I must admit I am always down for new challenges! Starting in the Sport industry was one of them : first on the development strategy of Decathlon in Singapore within CapGemini Invent, and later on at Fuse, the sport marketing agency of Omnicom Media Group, with the mission to manage our advertisers' investments around Sports. I worked for Uber Eats, Renault or Cupra for instance on a wide range of projects, and loved it! In my spare time I try to improve my skills in padel tennis, release the pressure through combat sports, and do some video editing of my last trip (in the Nordics for the latest).

What is the trend that interests you the most in the sports industry?

Sports sponsorships have been around for a long time, but digital and technological advancements have brought new possibilities for brands to increase their visibility and improve their sponsorship messages. Behavior shifts in fan consumptions, the rise of purpose-driven sponsorships, of non-live content and new properties, especially women’s sports and e-sport, are redefining the way brands can reach their targets and business goals. For brands looking to sports for sponsorship opportunities to engage with new audiences, long-term success will hinge on having a clear and full funnel marketing strategy, a data driven approach as well as a strong storytelling.

What impact would you like to have within this industry?

In this context, I will be committed to providing comprehensive insights and a strong expertise around sport partnerships mechanisms, supporting the different stakeholders in delivering top-class partnerships, sponsorships, and brand experiences to strengthen their business ambitions with tailored made strategies.

Work for a partnership agency (Fuse, Sportfive, Infront, Publicis Sport...)

Where do you see yourself in a few years?

In the near future, I would like to either:
-Work for a key brand investing in the sports industry (Tag Heuer, Heineken, Coca Cola...)
-Working for a rights holder in its sponsorship BU

What has been the most interesting experience you have had within the ESSEC Sports Chair so far?

So far, the most interesting experience I have had within the Essec Sports Chair is the case study we are conducting for Stade Français Paris, working on concrete problematics with senior managers of the club to support them in improving their B2B Partnerships offers.

The ESSEC Sports Chair thanks its Partners: Allianz, EDF, PSG, FFBB, Stade Français Paris, INSEP, CY, Sport dans la ville

19/10/2021

The Annual ESSEC Sports Chair Meet, in collaboration with the Club Sport Business, at the beautiful Parc des Princes

17/09/2021

👨‍🎓👩‍🎓 Interdit de s'inscrire à la fac juste pour venir au match.

👉 https://bit.ly/OffreWelcomeStudentSFP