Orbea

20/10/2026

The Grain, the latest Pachamama Cycling episode, out now!

Learn more about the story that connects Düsseldorf and Dijon here: http://stories.orbea.com/en/the-grain/?utm_medium=social_organic&utm_source=Facebook_Feed&utm_campaign=26_Pachamama_TheGrain&utm_content=Orbea

19/10/2026

What guides your choice? The spec sheet or the feeling on the trail?

Read more here: https://brnw.ch/21x6vIX

13/10/2026

Roc d’Azur was about creating, together.

Our booth became a design lab.
Hands on. Full freedom.
Riders shaping their own vision from scratch.

Others charge for individuality.
We make it our standard.
Real customization: your colors, your components, at no extra cost.

11/10/2026

Roc d'Azur. That’s a wrap

At Orbea, we draw the line by being on the ground.
Right where the industry moves.
Right where our community rides.
Right where our dealers are.

No screen replaces real connection.
This weekend was about listening.
Sharing our way of doing things.
Experiencing cycling together.
Thank you for every conversation, every question, and all the energy at our booth.

See you at the next one.

08/10/2026

Real riding doesn't happen in a sterile wind tunnel.
It's complex with crosswinds; varying terrain and surfaces.
It is a rider pushing. Pedalling. Reacting to every gust.

Orca Aero wasn't designed to just satisfy a sensor in a room; it was engineered for the rider and machine working together through real-world turbulence.

True innovation starts by challenging conventions and designing for how we actually ride.

Aero 360: https://brnw.ch/21x6fYX

05/10/2026

Respect isn't given. It is earned over a lifetime.

After a lifetime dedicated to cycling, yesterday's race marked the end of an extraordinary era for Rebecca Henderson.

There are great riders, and then there are true legends of the sport. In this sport, respect is earned. And recognised.

Respect from the fans.
Respect from your teammates.
Respect from your rivals.

Respect for a career spent at the absolute peak of XC racing.
And the ultimate respect of stepping away on your own terms.

Thank you, Bec, for leading the way for so many riders and for the lasting legacy you leave behind. See you on the trails.

01/10/2026

01/10/2026

We could have chosen to go it alone.
To build our own stores.
To prioritize our own channels.
To keep more for ourselves.

But that’s not where we draw the line.

We believe progress is something we build together.
With independent dealers. With people who know their communities, their riders and cycling better than anyone.

Because when they grow, we grow.
And when we work together, riders get a better experience.

That’s why, over the past months, we’ve travelled around the world, bringing our latest innovations directly to more than 1,000 independent dealers across 35 events.

Between Me and We, we choose We.

That’s where we Draw the Line.

Where do you draw yours?

27/09/2026

Who knows a bicycle better than the people who build it together?

True cooperation starts by understanding what happens beyond your own workspace. Recently, hundreds of workers explored the evolving manufacturing processes across the facility. Rather than just a factory tour, it was an opportunity for people from diverse profiles to share their day-to-day expertise and connect across every stage of production.

As a cooperative, continuous learning is the true engine of progress. When personal and professional advancement is structurally built into an organisation, growth becomes a shared commitment. By offering 100% of job vacancies through internal promotions first, internal mobility is actively promoted, making it common for members to fulfill different roles throughout their professional career within the cooperative.

If you want to learn more about our model or are interested in starting your career, visit our website.

25/09/2026

The Orbea Factory Team is in the USA for the final two World Cups of the season. But this week has been about much more than racing.

We had the chance to connect with the incredible communities around our dealers Contender Bicycles and The Bikers Edge. Their passion and dedication to bringing riders together made us feel right at home.

Sharing rides, stories and experiences with the people behind these communities is a reminder of what mountain biking is all about and what inspires us to keep building better bikes.

Thank you, to both our dealers, for welcoming us and for everything you do for the MTB community.